"Grey's creative strength, full range of capabilities across communications platforms and deep understanding of the technology category will serve us well as we roll out Piper across the globe."
SAN FRANCISCO, July 22, 2014 -- Icontrol Networks, Inc. today announced that Grey San Francisco has been selected as the first agency-of-record for its direct-to-consumer product, Piper, the Wi-Fi-enabled all-in-one home security and automation device.
Grey San Francisco will be responsible for all advertising and media planning and buying. A new integrated advertising campaign is slated for late summer.
Greg Roberts, Vice President of Marketing for Icontrol/Piper, said, "Piper is a disruptive connected home technology that requires a unique, compelling and global marketing strategy to help it come to life. Grey's creative strength, full range of capabilities across communications platforms and deep understanding of the technology category will serve us well as we roll out Piper across the globe."
Milan Martin, President of Grey San Francisco, said, "We're honored to work with such an innovative company and look forward to making Piper a brand people know and love around the world."
ABOUT ICONTROL NETWORKS
Icontrol Networks' vision is to provide a connected home solution for every household, so people worldwide spend less time managing their lives and more time living them. Icontrol is making the connected home a reality through its software platforms, which are deployed by home security companies and service providers, and the all-in-one Piper Home Security device for consumers. Icontrol is further pioneering the next generation of connected living through its OpenHome™ Partner Program, the first community for application and device makers to partner on a common platform. Venture investors in Icontrol include Charles River Ventures, the Kleiner Perkins Caufield & Byers iFund, and Intel Capital, with strategic investments from a variety of service providers including ADT, Comcast Ventures, Comporium and Rogers Communications. For more information about Icontrol Networks and Piper visit www.icontrol.com and www.getpiper.com.
Grey San Francisco is the West Coast arm of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies : Procter & Gamble, Symantec, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, T.J. Maxx. Grey was named ADWEEK's "Global Agency of the Year" and AD AGE's "Agency of the Year" in 2014. (www.grey.com)