After Big Data, it is now Small Data's turn to change our world

After Big Data, it is now Small Data's turn to change our world ---- Today's Internet merging with the Internet of Things to create the Internet of Everything

Utrecht, The Netherlands - 24 June 2014 - GreenPeak Technologies, the industry leading Smart Home low-power radio communication semi-conductor company, has created a new white paper that details how Small Data, the tiny bits of information collected from billions of small sentrollers (sensors, controllers and actuators) in homes, offices, factories, cars, in all corners of the environment, will create a repository of information that will transform lives and generate entire new business sectors. Unlike Big Data, mostly generated for or from web search, advertising and marketing decisions, Small Data is collected from real life: where people are, what they are doing and how they are doing it.

"It is not just the smart home - it is becoming a smart world," says Cees Links, CEO of GreenPeak. "Currently, with about ten internet-connected devices in each home, we are now in the Internet of People. As the web truly becomes the Internet of Things, it will be machines talking to machines - guided by human intelligence and algorithms - all living in the cloud - making our lives easier. As our homes become smarter, we can expect upwards of hundred different affordably priced sentrollers in each house that will provide actionable intelligence that help make our environments safer and more ecological, controlling power consumption, as well as monitoring our health and customizing our homes to our needs and preferences."

"Small Data will control our businesses, homes, and even our cars and robots - all of which will define the world of tomorrow. Focusing on Small Data now could help to keep us from being overwhelmed by it later and assure we will benefit from the massive rush to the Internet of Things," says Rob Enderle, Principal Analyst, Enderle Group. "With all of the focus on Big Data, much of which is unstructured, we've forgotten about the Internet of Things problem of Small Data which has far more files, uses a variety of structures, and requires just as much analysis."

As the current Internet of People transforms into the much larger, more omniscient Internet of Things, the number of connected devices will explode exponentially, generating large databases of information about the daily lives of people worldwide. This data explosion will create a wide range of benefits for health monitoring, for efficiency, for comfort, but at the same time, will create serious challenges in the areas of privacy, security and commercial/government intrusion.

According to Cees Links, "Smart devices are an important step towards a world where machines watch over us and make our lives better, while improving the way we are using the earth's energy and precious resources. Yes, it is a bit scary, with Big Brother seemingly around the corner, but with the right controls and policies in place to protect the individual's Small Data, the benefits will greatly override the paranoia."

The new GreenPeak "Small Data versus Big data" whitepaper is available for free download at

About GreenPeak Technologies
GreenPeak Technologies is a fabless semiconductor company and the leader in the ZigBee market with a rich offering of semiconductor products and software technologies for Smart Home data communications and the Internet of Things.

The GreenPeak founders have significantly contributed to the invention of WiFi and made it into a commercial success, used by several billion people today. GreenPeak is recognized as a leader in developing new wireless technologies for consumer electronics and Smart Home applications, demonstrating rapid growth and adoption by major customers.

GreenPeak is privately funded. It is headquartered in Utrecht, The Netherlands and has offices in Belgium, China, France, USA, Japan and Korea.

For more information, please visit

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