Lenco to launch PlayLink at CE Week with Qualcomm® AllPlay™

June 25th, CE Week Showstoppers, Booth 150

Lenco, a manufacturer and distributor of audio and video equipment, will launch PlayLink, a high-end range of multi-room audio systems, at CE Week Showstoppers, June 25th.


Playlink is a new Lenco system, which incorporates AllPlay, a smart media platform from Qualcomm that makes it easy to develop and offer consumers a whole-home audio experience that streams both local and cloud-based content wirelessly. PlayLink speakers can be used as a single product in a single room or as a vehicle for whole-home audio with the use of multiple speakers under the Party Mode and Multi-Zones functions.

To book an interview with Luan Vien, Global Marketing Manager of Lenco and Gary Brotman, Director of Product Management at Qualcomm and see the first demos of PlayLink, please contact Dalyce Suanez at d.suanez@open2america.com.

About Lenco:

Lenco has been synonymous for Swiss quality in the area of hi-fi and consumer electronics for almost 70 years. Headquartered in Venlo, the Netherlands, with offices throughout Europe and worldwide. Lenco produces and distributes a complete range of consumer electronics products, from turntables, hi-fi multi-room wireless speakers to tablets, and sport cameras. A respected brand in all the countries in which it operates, Lenco creates quality products that combine innovative design with user comfort and attractive price performance ratio. www.lenco.com

About Qualcomm Incorporated:

Qualcomm Incorporated is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.

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