Screen Research and Grace Motif Announce North American Distribution Partnership

Leading Specialty Distribution and Marketing Firm Expands its responsibilities with Cutting Edge Video Products for Finest Home Theater and Commercial Installation Professionals

SCOTTSDALE, AZ -- JUNE 1, 2014 - Adeo Screen of Poland (a branch of Adeo Group of Italy), owners of Screen Research, a line of high-performance projection screens, today announced their partnership with Scottsdale, AZ based, Grace Motif, Inc., a top-flight, exclusive national distributor of specialty residential and commercial Audio/Video products. Beginning June 1, 2014, Grace Motif will now act as the exclusive North American distributor for Screen Research for the residential custom installation market.


The Screen Research line, established in 2001 and acknowledged as the company that redefined acoustically transparent projection screens, has been successfully distributed by Grace Motif in the commercial markets since January 2014. With the additional responsibilities of growing the brand in the residential market, Grace Motif's founder and CEO John Caldwell's participation comes full circle with Screen Research. Caldwell was integral to the brand's launch and wide spread adoption of its proprietary 4k ready, acoustically transparent woven screen technology by his previous firm, StJohn Group from 2001 to 2007.

Screen Research's International Sales Director, Maximilian Ramp stated, "Adeo is pleased to expand our partnership with Grace Motif into the residential market. Their vast experience with our products combined with the company's proven service and sales capabilities is a natural fit for us. John Caldwell was significant in changing the perception of what a quality screen is. From something your look at to something you look and listen to. Thanks to the fine efforts of our previous distributor, SRIus Importers of New England, our brand is well positioned for the transition to Grace Motif."

John Caldwell, CEO of Arizona based Grace Motif, Inc added, " as someone who has been close to Screen Research from day one, we are thrilled to once again shepherd this outstanding brand in North America. Dealers can expect top shelf service and generous value-added support. We will create superior value by providing "multi-line" discounts for our dealers who can incorporate our exclusive specialty projector and speaker brands into their projects. Screen Research is a high quality brand committed to providing the custom installation and commercial markets with the highest level of customer service available for their video projection needs. At Grace Motif, we are not just concerned with how the picture looks. Rather, through our products and personal service, we are committed to providing specialists with the ability to reconcile the entire audio and video experience for their discerning clients. So the value proposition is very high."

Dealers and manufacturer's sales reps are now being added in key open markets. Grace Motif will review dealer status with existing dealers and offer new dealer agreements.

Fast Facts about Screen Research

• Screen Research, established in 2001, is a recognized world leading manufacturer of state of the art video projection screens for home theater and commercial cinema applications.
• Founded in France in 2001, Screen Research was acquired in October 2010 by Adeo Group from Italy and all manufacturing activities were transferred by mid-2011 under the company Adeo Screen in Poland, having a building surface of 4500 square meters, in very modern and impressive facilities, offering superior innovative technology and production tools.
• Screen Research is recognized as the originator of modern acoustically transparent woven screens and as a pioneer in developing the technology for the category.
• Screen Research offers a broad line of state-of-the-art acoustically transparent screens and solid screen formulations for a variety of high performance applications.
• Their screens solve the vexing moir problem inherent with digital projection at any resolution, while remaining absolutely faithful to audio fidelity.
• Currently, 45 people are employed by the company's production facilities and offices in Poland and head-quarters in Italy.
• Screen Research has expanded its world-wide presence to 50 countries in all five continents, and is targeting additional markets to be added in the upcoming months.
• Screen Research employs a rigorous program of continuous development ensures industry leadership, bringing the best fabric technology and mechanical solutions for any application.
• This is of fundamental importance as the fabric, the surface responsible for the reflection and projection of the image, is the heart of any screen.
• Screen Research continues to work with, and is fully certified with the industry's leading certification bodies, like THX and ISF, to assure reference performance.
• Screen Research holds several international patents including:
* award winning ClearPix™ transparent materials
* its floating tab-tensioning system (TFX™).
* the LeWing™ audio-video system that completely disappears when not in use.
• a state of the art online screen configurator that creates a full set of drawings in six clicks, found on the company's website.
• For more information, please visit www.screenresearch.com.

ABOUT GRACE MOTIF, INC

Amidst a sea of technology, GRACE MOTIF stands apart in its ability to skilfully market expertly balanced and fashionable technology systems from among its exclusive brands. It educates its dealers on how to properly present and execute a higher level of experience for their clients. GRACE MOTIF strives to compete not only with style, but a sense of grace that is all too often lacking in today's technology choices and suppliers.

Based in Scottsdale, AZ, GRACE MOTIF has seventeen regional representative firms and works closely with the best 800 specialty A/V dealers in North America. GRACE MOTIF's brands are only sold through qualified dealers and never over the internet.

GRACE MOTIF specializes in products and services for the custom integration (CI) market - in the residential, commercial and hospitality markets. It currently represents Artcoustic Loudspeakers, Cineversum HD projectors, and Screen Research in North America and the Caribbean. Look for strategic brand and market segment additions in the near future.

Interested dealers, designers, businesses and consumers are encouraged to contact us for a free consultation.

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