Parks Associates: More Roku Owners than Apple TV Owners Use Over-the-top (OTT) Services To Watch TV

International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Dallas, Texas, April 8, 2014¬-Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners use it.


"More Roku owners use Netflix, but more Apple TV owners use Amazon Prime Instant Video (40% vs. 28%)," said Brett Sappington, director, research, Parks Associates. "At the Disruptive Media Conference at NAB Show, I will discuss these types of trends and how they are changing the landscape for connected devices and services."

The research also shows the amount a household spends on OTT increases with the number of devices, with the connected game console as the initial entry point for OTT video.

"Many pay-TV subscribers are also OTT users, but they have to move outside of their provider's service interface to access OTT content," Sappington said. "Pay-TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay-TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer."

Brett Sappington will discuss the research and address video usage trends at the Disruptive Media Conference during the 2014 NAB Show, April 9-10 at the Las Vegas Convention Center, in sessions produced by the research firm. Sappington will moderate the company's two sessions on Wednesday, April 9:

Disruption and Opportunity in the Connected Home, 12:15-1:00 p.m.
• Jim Denney, VP, Product Marketing, TiVo
• Roger Keating, SVP, Digital Media, Hearst Television
• John Blinkiewicz, AVP, U-verse Marketing, AT&T
• Dan Cohen, Executive VP, Pay Television and Digital, Disney ABC Television Group

Upended: Disruption and the New Connected Ecosystem, 2:00-2:45 p.m.
• Jim Funk, SVP Product Management, Roku
• Eric F. Reed, VP, Entertainment and Tech Policy, Verizon
• Chris Wagner, Co-Founder, Neulion
• Jeff Allen, Head, Business and Corporate Development, Clearleap

For more information on Parks Associates research or to request a meeting with Brett Sappington at the Disruptive Media Conference, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com

Featured Product

Luxul - Not just a router, it's EPIC

Luxul - Not just a router, it's EPIC

The network is the foundation on which modern entertainment, security, control and automation systems are built. The new Epic series of routers from Luxul are designed to help integration professionals build that foundation and deliver a great customer experience. The router is a critical piece of every network-connecting a local network to the Internet, controlling traffic and providing security. With the release of its new Epic series, Luxul has redefined the router, adding capabilities that make it far more than just a traditional router. In addition to being high-performing commercial grade routers, the Epic series offers a platform for optimizing the user experience in smart homes, workplaces, retail establishments and more. This experience is delivered through Luxul and third-party applications running on the Epic platform.