smanos Global Branding Efforts Making Headway

Chuango Security Technology, a trend-setting innovator and developer of wireless DIY security and smart home systems, proudly announced the birth of its brand new brand - smanos - to the worldwide market at CeBIT earlier this month. smanos is all about living smart and is coming to a store near you.

(Mar 21st, 2014 - Amsterdam, the Netherlands) Chuango Security Technology, a trend-setting innovator and developer of wireless DIY security and smart home systems, proudly announced the birth of its brand new brand - smanos - to the worldwide market at CeBIT earlier this month. From wireless, app-enabled alarm and automation systems to remote energy and security management, smanos solutions cater to today's homeowners' digital and mobile lifestyles, and ensure they have complete control, comfort and visual confirmation right at their fingertips within a few short minutes and easy steps.


According to research from MarketsandMarkets, the European smart home market is estimated to reach US$5.1 billion in 2014, growing at a CAGR of 18.2%. "Chuango solutions have been very well-perceived in the European market, fast growing at triple digits over the last past couple of years," said Ken Li, founder and CEO of Chuango. "With the establishment of smanos and regional headquarters in Amsterdam, we are able to better cater to evolving regional needs while staying close to our partners, and fulfill popular demands more swiftly with disruptive innovations, intuitive designs and seamless logistics."

The European headquarters - a $1.4-million, multifunctional facility - is a design, sales and marketing, technical support and logistics center aimed to serve Chuango's existing and new partners and clients in the EMEA region. The investment does not only facilitate the integration and optimization of resources, operations and competitiveness, but also helps drive global branding and marketing efforts. Chuango's European headquarters is located in Hoofddorp, just outside of Amsterdam and a five-minute drive from Schiphol Airport. "The Netherlands is the hub of Europe, and an open and accommodating country. The superior conditions in talent, taxation and logistics make it an ideal place for investment," Li said. The assistance and high-quality services from the Dutch Foreign Investment Agency and Amsterdam in Business have not gone unnoticed. "They have guided us with courtesy and efficiency. We really appreciate their inputs."

Brian Borghardt, GM of Chuango Europe, has joined the Chuango family after having distributed Chuango products in the Dutch market for the last few years. "I'm really excited to become part of a dynamic, creative, design-centric team," Borghardt said. "In joining hands with Chuango and smanos's global product and business development teams, Chuango Europe is committed to serving our OEM partners in the region, and is looking to grow our brand business in priority markets such us Scandinavia, Benelux, the U.K., Germany, France, Spain and Italy."

Human resources, innovation and brand are key to an ever-growing business, and those are Chuango's long-term commitment and investment. The company's local European team is complete with experienced sales and marketing, technical support and logistics personnel from the consumer electronics and ICT industries. Similar establishments and investments will be replicated in the Americas and other parts of the world soon, with the company's IPO in Beijing in May. For Chuango and smanos's global expansion and branding, adding new blood and cultivating talent will be never-ceasing.


Press Contact
Hayden Hsu
hayden@smanos.com


About smanos
Designed and engineered in Europe, smanos is a brand new brand developed by Chuango Security Technology, which has pioneered and specialized in wireless smart home technology, ranging from DIY security and home automation to energy and health management, since 2001. The company is rapidly expanding its global footprint and solution portfolio, with products and systems R&D'd in Fuzhou and Taipei, designed in Shenzhen and Amsterdam, created and packaged in Shenzhen, and brought to life worldwide.

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