Caster Communications to handle public relations, social media, content development and communications strategy.
Winter Park, FL - March 20, 2014 - UniKey, the industry leader in smart access control technology, today named Caster Communications to handle public relations, social media, content development and communications strategy.
UniKey powers the only keyless Bluetooth residential door lock on the market, Kevo. Caster will assist UniKey in the company's effort to revolutionize the key and drive solutions beyond residential locks, making your smartphone the key to more than just your front door. UniKey enables companies to provide innovative access control solutions and through an aggressive PR and social web campaign, UniKey will continue to bring its smart security solution to the mass market.
"We see a world where your phone will ultimately replace everyday keys, pins and passwords, making daily life more convenient and enabling consumer control," said Phil Dumas, UniKey President. "Our program with Caster will play an integral role in engaging market partners and media to help us continue to grow within the home automation and Internet of Things (IoT) industry, as we move beyond the residential front door."
"UniKey is changing the way we go about our daily lives. They have created a new trend with a brand new technology. It's not just a product, it's a revolution. We look forward to sharing it with the media, their growing consumer base and anyone who values innovation and convenience. We couldn't be more excited for what the future holds with UniKey," said Kimberly Lancaster, Caster Communications founder and president.
For more information on UniKey, please visit www.unikey.com. For downloadable images please visit http://www.castercomm.com/clients.cfm?id=186.
UniKey's access control technology powers the first keyless entry system that can be integrated into any lock. UniKey's technology replaces keys, codes and passwords by turning your smartphone into a convenient, universal electronic key. This technology affords secure and intelligent access by simply touching your lock without removing your phone from your pocket or purse. Serving the mass market by licensing its technology, UniKey works in partnership with market leading companies, including Kwikset for the Kevo Bluetooth residential door application. For more information on UniKey, please visit www.unikey.com. UniKey can also be found on Facebook, Twitter, and LinkedIn
About Caster Communications
Caster Communications is an integrated agency specializing in public relations and social media for consumer technologies, electronic products and custom services. Caster helps companies understand and succeed in the conversation through the use of emerging and traditional social web and PR elements. At the end of the day, Caster is about creating and executing strategic and tactical programs that create interaction in an online and offline world.