STARPOWER ADDS SVS AS NEWEST HIGH PERFORMANCE AUDIO BRAND

SVS' award-winning subwoofers are now available at Starpower's retail and online stores

Girard, OH - Mach 20, 2014 - SVS, a worldwide leader in high performance home audio products, proudly announces a new partnership with Starpower to become the newest high-performance audio brand available from the highly regarded Texas-based retailer.


"Starpower's outstanding customer-focused approach to both the retail and custom installation experience makes them one of the premier technology retailers in the US," said Gary Yacoubian, SVS president. "They have a future-facing business model, an innovative approach and a knowledgeable and experienced team. We are proud to be among the premium AV brands they represent."

SVS is driving a "rising tide" in the AV market as more consumers seek impactful audio experiences to complement large-screen TVs. The launch of their PB-2000 and SB-2000 subwoofers at 2014 International CES have helped SVS set all-time monthly sales records in January and February, dating back to the company's founding in 1998. $699 and $799 have historically been the best-selling price points for SVS subwoofers, and early indications bear that out for the 2000 Series.

Since its founding in 1995, Starpower has frequently been honored for its work with both customers and the industry, earning many prestigious accolades for its AV installation services and sales/support acumen. In addition to local business and media awards, Starpower has been honored as "Dealer of the Year" by several top AV brands and also earned the highly coveted CEDIA Installer of the Year.

"The passion SVS has brought to the subwoofer category is reminiscent of the glory days of audio, when there was nothing cooler than a killer audio system, and people got truly excited about getting the best performance possible," said Daniel Pidgeon, chairman of Starpower. "This palpable energy, combined with a subwoofer line that accommodates wide-ranging budgets, listening preferences and room dimensions; has me genuinely excited about what the future holds for our partnership."

SVS products are sold internationally, both direct and at retail, depending on regional preferences. The company's hybrid go-to market approach and unilateral resale policy have proven to be a profitable model that helps raise the average selling price of audio products for dealers with real margins backed by expert service, when it's needed.

"We want to engage customers on whatever level they prefer since a focused distribution strategy is core to our mission," said Jack Travis, SVS director of global sales. "Great partnerships are in the DNA of both SVS and Starpower. We are thrilled that Starpower customers can now demo SVS products in a retail setting while benefitting from the highly skilled installation and technical support services they provide."

Founded in 1995, Starpower was created to provide clients with the finest experience in high-end, custom installations of audio, video, security and electronic automation. The company recruits, hires and trains each member of its installation team to meet the highest industry standards and sells only the finest brands of equipment.

"Our job is to create a one-of-a-kind entertainment experience. SVS brings a unique energy, passion and product line that will help us deliver on this promise to customers," said David Pidgeon, CEO of Starpower.

For more information, please visit www.svsound.com or like them on Facebook or Twitter.

For more information about Starpower, please visit http://www.star-power.com.


About SVS
SVS is a global leader in high performance home audio products; designing, manufacturing and selling subwoofers and speakers through its Internet direct business. Founded in 1998 by a group of audio enthusiasts seeking to develop an alternative to traditional audio manufacturers, SVS was forged out of a passion for the science of sound married to a disruptive, forward-facing go-to-market strategy. Today, SVS takes a radical approach to how audio products are developed. Built on collective decades of experience, SVS is redefining performance and value for people who love music and sound.

Press Contact:
Caster Communications, Inc. at 401.792.7080
Nicholas Brown: nbrown@castercomm.com
Kimberly Lancaster: klancaster@castercomm.com
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