Global Technology Leaders to Discuss Key Tech Trends at CES Unveiled Shanghai

Inaugural event to feature keynote address from Hisense Chairman Zhou Houjian

Arlington, Va., March 20, 2014 - The Consumer Electronics Association (CEA) ® today announced a lineup of global technology leaders to provide key tech insights at its inaugural CES Unveiled Shanghai, the first in a 2014 series of international showcases held in key countries around the world to highlight select exhibitors and their latest innovations, CEA market research and country specific experts and influencers. CES Unveiled Shanghai will include a keynote address from Hisense Chairman Zhou Houjian, opening remarks from the China Electronics Chamber of Commerce's Madame Qu Weizhi, and a panel discussion with top global tech executives. This half-day, invite-only event brings together leading technology companies from China along with multinational brands, top media and key industry influencers to see the world's latest tech trends across China and the Asian marketplace. CES Unveiled Shanghai is scheduled for Tuesday, April 8, 2014 in Shanghai, China. Ford is the official automotive sponsor of the event.


"We're thrilled to launch CES Unveiled in Shanghai," said Gary Shapiro, president and CEO, CEA. "China is a critical driver of the global tech industry. CES Unveiled Shanghai will enable our audience of media, analysts and industry affiliates to experience the latest consumer electronics innovations, explore global trends, and hear insights from top tech influencers in this critical market."

CES Unveiled Shanghai will run from 8 a.m.-2 p.m. at the Kerry Hotel Pudong. The following event schedule highlights a dynamic lineup of programming and speakers:

CES Unveiled Shanghai
Tuesday, April 8, 2014
Kerry Hotel, Pudong
Shanghai, China

8-9 a.m. Registration

9-9:10 a.m. Welcome Remarks

*Gary Shapiro, President and CEO, CEA

*Madame Qu Weizhi, President, China Electronics Chamber of Commerce

9:10-9:40 a.m. Keynote Address

*Zhou Houjian, Chairman, Hisense

9:40-10:30 a.m. Research and Trends Presentation
Market Research Presentation by CEA, in partnership with GfK

Presenter: Shawn DuBravac, Chief Economist, CEA
Co-Presenter: Alfred Zhou, Managing Director, GfK China

10:30-10:45 a.m. Coffee Break

10:45-11:35 a.m. Panel Discussion: The Future of Today's New Technology Trends

Moderator:

Gary Shapiro, President and CEO, CEA

Panelists:

*Joe Beiser, Director of Connected Services, Ford Motor Company Asia Pacific and Europe

*Jay Huang, Managing Director, Intel China

*Dr. Ting Wei Li, Senior Vice President of Sales, and President of Greater China, Broadcom

*Dr. Lv Qianhao , General Manager, Marketing Strategy Department, ZTE Mobile Devices

Panelists bring individual experiences and share varied outlooks on the future of technology trends in the Chinese marketplace and beyond.

11:35 a.m.-12 p.m. CES Press Conference: Highlights and Updates

*Gary Shapiro, President and CEO, CEA

*Karen Chupka, Senior Vice President, International CES and Corporate Business Strategy, CEA

12-2 p.m. Tabletop Networking Exhibition with Buffet Lunch
Product showcase and networking reception will feature exhibitor tabletops, and a buffet lunch. Top 2014 CES Innovations Design and Engineering Award Honoree products will also be on display. Current CES Unveiled Shanghai exhibitors include:

*Broadcom
*Changhong
*Ford
*Gibson
*Haier
*Hisense
*QAT
*TCL
*ZTE

CES Unveiled Shanghai highlights the dynamism of the consumer technology industry, leading up to the 2015 International CES. CES Unveiled Shanghai is invite-only and is designated for members of the media, CE industry analysts, the investor community and executives of the tech industry.

Companies interested in exhibiting at the CES Unveiled Shanghai should contact Li Wei at liwei@CE.org. Editorial press interested in covering the event, please contact Allison Fried at afried@CE.org. For more event information, visit http://www2.ce.org/e/26962/2015unveiled/67w1b/85276075.

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