Parks Associates Announces Digital Media Wire & GSMA Partnership for Disruptive Media Conference

Analysts highlight key changes in online video content programming, distribution, and advertising

Dallas, Texas March 11, 2014 - Parks Associates today announced consumer research that nearly one-half (47%) of video consumed on a TV set in the U.S. now comes from non-linear sources. To explore the implications of shifting video usage, Parks Associates has partnered with NAB Show, GSMA, and Digital Media Wire to produce several sessions at the Disruptive Media Conference during the 2014 NAB Show, April 5-10, 2014, in Las Vegas.

"The broad availability of high-speed broadband has radically changed the marketplace for entertainment and consumer electronics; already 36% of all video viewing in the U.S. occurs on a smartphone, tablet, or PC," said Brett Sappington, Director, Research, Parks Associates. "We are excited about this unique opportunity to showcase our broadband and entertainment research and highlight new consumer trends."
Parks Associates, a key partner of NAB Show, is producing programming and sessions at the Disruptive Media Conference, a two-day event featuring topics like gaming, content curation, video advertising, and TVE and OnDemand, among others.
"The undeniable shift in consumer media consumption habits has been a topic of much discussion at NAB Show," said NAB Executive Vice President, Conventions and Business Operations, Chris Brown. "We look forward to exploring these trends further through this dynamic session."
Brett Sappington will moderate two sessions during the Disruptive Media Conference:
Disruption and Opportunity in the Connected Home
• Jim Denney, VP, Product Marketing, TiVo
• Roger Keating, Senior Vice President, Digital Media, Hearst Television
• GW Shaw, VP, U-verse and Video Services, AT&T
Upended: Disruption and the New Connected Ecosystem
• Jim Funk, SVP Product Management, Roku
• Eric F. Reed, VP of Entertainment and Tech Policy, Verizon
• Giorgio Vanzini, SVP, Product Development & Integration, DirecTV
"The connected world is changing consumer habits and producing new use cases as well as new opportunities and competition," Sappington said. "During the sessions, we will discuss new business models and revenue opportunities with key executives from leading technology and service providers."
Brett Sappington is available to comment on topics and announcements at the conference. To request a meeting, or for more information on research from Parks Associates, please contact Holly Sprague at
For more information, visit . Registration is available at, and press passes are available at
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at
The Disruptive Media Conference gathers media and entertainment professionals responsible for digital distribution of their content as well as ad agencies, investors and others supporting these initiatives to discuss how new media as well as more traditional OTT technologies are impacting business models for distribution and consumer engagement. Roy Sekoff, Founder of The Huffington Post, will present the conference keynote.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

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