Focus 21 keeps AV systems in check

FAIRFAX, VA , February 27, 2014 - Design and integration firm, Focus 21 Visual Communications Ltd for the last ten years has held Diamond Certified AV Solutions Providerstatus from InfoComm International®, the leading trade association representing the audiovisual and information communications industries worldwide.

Over 50 percent of Focus 21's technical sales, service and operational staff hold general or advanced InfoComm Certified Technology Specialist (CTS™) certification.

"InfoComm recognizes companies that voluntarily improve quality and professionalism through employee participation. We're delighted that a growing number of companies, such as Focus 21, are educating staff and provide better service to their customers that comply with professional standards," said David Labuskes, CTS, RCDD, Executive Director and CEO, InfoComm International.

Jim Harwood, CTS-D, managing director at Focus 21 said: "Our customers always ask what our accreditation is or what standard we work to. They expect systems to use the best technology and designed to be future proof."

Focus 21 keeps AV systems in check

Focus 21 is using relevant criteria from the InfoComm Performance Verification Standard and checklist on an online cloud based system at various project sites and during commissioning and testing.

The Checklist was introduced by InfoComm International and is a member-developed resource with 162 criteria to determine if the AV system achieves the client's objective and is performing in accordance with systems design.

"This type of checklist improves standards and ensures that they are constantly evolving," said John Chandler, HR and training manager at Focus 21.

Focus 21 proactively trains its staff at various knowledge levels on an evolving basis

"InfoComm offers an outstanding framework for young people to grow their knowledge. Currently we employ eight apprentices," said Chandler.

"What's also interesting is that The British Standard BS 8590-2014 'Code of Practice for the installation of audio visual equipment' that was released on 31 January 2014 is based around InfoComm's own standards and Focus 21 meets the criteria for both."

About InfoComm International

Now in our 75th year, InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set astandard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East. Additional information is available at

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