TV apps gaining popularity with 61% of tablet owners, 55% of smartphone owners using TV-related apps
2014 CONNECTIONS™ Conference announces keynotes from ARRIS, AT&T, iControl Networks, Lowe's
Dallas, Texas, February 13, 2014 - New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a month. The research firm will address the growing influence of the app ecosystem at the 18th-annual CONNECTIONS™: The Premier Connected Home Conference, May 13-15, 2014, in San Francisco, with keynotes from ARRIS, AT&T, iControl Networks, and Lowe's.
"TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows," said Stuart Sikes, President, Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. In-app solutions will be a large focus of our 2014 CONNECTIONS™ Conference, where our analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses."
Additional TV apps research from Parks Associates shows:
• Over 70% of TV-app users are satisfied with the TV show or network apps they use.
• The number of global TV app users on smartphones will reach 1.29 billion by 2018.
• Over 23% of U.S. smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box.
Parks Associates' 2014 CONNECTIONS™ Conference will feature research presentations and interactive panel discussions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries. Early sponsors include iControl Networks, Amdocs, Lowe's, Qualcomm, Arrayent, NETGEAR, Support.com, Z-Wave, AlertMe, Linear, SmartRG, and GreenWave Reality.
2014 keynote speakers include:
• Greg Roberts, Vice President, Marketing, iControl Networks
• GW Shaw, Vice President of U-verse and Video Products, AT&T
• Kevin Meagher, Vice President & General Manager, Smart Home, Lowe's
• Charles Cheevers, CTO Customer Premises Equipment, ARRIS
All 2014 CONNECTIONS™ sessions will feature research from Parks Associates, including industry reports such as OTT in a Pay-TV World and TV Apps: Strategies and Trends.
For information about 2014 CONNECTIONS™, visit www.connectionsus.com.
The 18th annual CONNECTIONS™: The Premier Connected Home Conference will take place May 13-15, 2014, at the San Francisco Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries.
The event provides interactive discussions, data on consumer trends, and market analysis, with strategic insights from industry players on entertainment, mobile, and smart home market segments. The event also features a showcase area where attendees can preview demos from event sponsors.
For more information, contact email@example.com, call 972-490-1113, or visit www.connectionsconference.com.