WESTONE ANNOUNCES LAUNCH OF NEWEST ELITE SERIES, THE ULTIMATE CUSTOM-FIT-IN-EAR MONITOR FOR THE MUSIC PROFESSIONAL AND AUDIOPHILE
Colorado Springs, CO - January 30, 2013 - Westone, the leader in high performance audio and in-ear monitoring technology, announces that they partnered with BBE's critically acclaimed audio technology - Sonic Maximizer® - to deliver the absolute best sound to the mobile generation.
Westone's iPhone app allows the user to hear music on their Apple product in a new way. Every instrument, vocal and chord will be delivered with greater clarity and dynamic presence. BBE's patented technology restores the natural warmth and definition that is often missing from the digital listening experience, allowing the listener to hear deeper, richer lows, superior clarity and definition, increased upper harmonic detail and better overall audio performance. The listener will hear an improved overall audio performance on earphones and other devices. The Westone/BBE app is available for purchase on iTunes for $2.99. The user selects the playlist, picks the preset, then presses 'play'. The app automatically provides professionally calibrated presets for the listener's Westone earphones or other speaker system. No other special equipment or downloads are required.
Westone's app drives the commitment to deliver the thrill of a live concert experience to everyday life. The listener's mobile device benefits from the same audio breakthroughs employed throughout the audio entertainment production spectrum, from the stage to the studio to the end-user experience.
Features on the Westone/BBE app include:
*Multiple setting adjustments: Lo Contour, BBE Process, iSet, Sound Field, Mach3 Bass, Mach3 Gain, and MP Gain
*Full music player functionality: Play, Pause, Skip, Repeat, Shuffle
*Automatically uploads playlists from users iTunes library
*Displays artist, title, artwork, time
*3 additional presets can be fine-tuned and saved to suit users personal taste
"BBE and Westone share a mission to provide studios, professional musicians and music fans alike with audio solutions delivering superb sound quality," said David McLaren, Executive Vice President, BBE. "We share a deep understanding of musical expression and sound reproduction which comes from serving the most discriminating ears in the world: the people who create and perform the music we all love. "We at BBE Sound are delighted to partner with Westone to provide an unparalleled earphone listening experience, in the studio or on the go."
Founded in 1985, BBE Sound develops advanced audio enhancement technologies for use in consumer electronics, creates music playback apps for mobile devices, and manufactures BBE professional audio products including the acclaimed Sonic Maximizer high definition audio processor. Since 1992, the company has owned and operated G&L electric guitars, founded by the legendary Leo Fender in 1980. For more information, visit www.bbesound.com.
Founded in 1959, Westone is the world's premier manufacturer of high performance in-ear musician's monitors, earphones and innovative speaker technology. After five decades of in-ear and acoustic innovation, Westone has developed a sizable portfolio of exclusive technologies, which incorporate only the most premium materials and optimal processes into all its products. Westone continues to pioneer new innovation into the world of audio and hearing. Their in-ear earphone product lines are actively endorsed by musicians and have won acclaim in countless reviews among audiophiles and artists worldwide. Westone is also committed to the prevention and cure of hearing loss and will donate a portion of every audio product sold through 2014 to the Hearing Health Foundation (www.hhf.org). Find out why Westone is Pure Music. For more information, please visit www.westoneaudio.com or call 800-525-5071.
About Hearing Health Foundation
Hearing Health Foundation is the largest private funder of hearing research, with a mission to prevent and cure hearing loss through groundbreaking research. Since 1958 Hearing Health Foundation has given away millions of dollars to hearing and balance research, including work that led to cochlear implant technology and now through the Hearing Restoration Project is working on a cure for hearing loss. Hearing Health Foundation also publishes Hearing Health magazine, a free consumer resource on hearing loss and related technology, research, and products. For more information, please visit Hearing Health Foundation at www.hhf.org or call 212-257-6140.
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