Russound gets ready to rock with new marketing campaign in support of their XStream Wireless Audio products
NEWMARKET, NH, January 30, 2014 - Following the debut of its new XStream™ family of whole-house custom wireless audio systems at the CEDIA EXPO 2013, Russound is launching its "XStream Performance" North American marketing campaign. The performance-themed integrated marketing initiative will target distributors, dealers, and consumers.
"Russound is designing a comprehensive campaign to emphasize the importance of exceptional performance and audiophile-quality sound for custom wireless audio products," explained Charlie Porritt, CEO of Russound. "XStream Performance will showcase the features and benefits of this versatile family of wireless products to end-users while also providing a platform to help distributors and dealers promote and sell it."
Beginning this month, the XStream Performance campaign will kick off with the XStream™ X5 Tour, a series of events and exhibits built around a performance theme, leveraging special XStream-branded displays, unique collateral and XStream tour T-shirts. The campaign will be a multi-tiered, exciting program designed to engage dealers and promoted with unique, supportive sales materials focuse6d on performance. The Russound website, social media pages, application guides and a new XStream e-book will comprise the bulk of the campaign along with other themed collateral to support sales efforts.
The campaign will also include public relations initiatives aimed at raising awareness of the XStream products, showcasing their features and benefits, and it will include a product review program that will kick off once the units are available in Q1 2014. An ad campaign based on a musician's passion and perspective regarding performance will launch in the first quarter as well.
In addition, Russound will conduct an incentive based contest using social media. The "Be XStream" Facebook contest will generate buzz and online traffic for distributors and dealers, who will be encouraged to post an image along with a short blurb on Russound's Facebook fan page.
(https://www.facebook.com/RussoundFMPInc) This dealer-only contest will be a fun opportunity to showcase and share their XStream side and how they achieve XStream Performance in the work place, on the job site or when marketing their business.
Everyone who enters the "Be XStream" contest will automatically receive a free XStream performance T-shirt. Dealers who enter will encourage others to "like" their entry. The dealer who receives the most "likes" by the end of the contest, CEDIA 2014, will be awarded free Russound Acclaim speakers for jobsites through the remainder of the year. (Some restrictions will apply.)
The "Be XStream" contest will launch in February 2014. Additional details, contest rules and regulations will be available soon at www.russsound.com/xstream.
XStream™ X5: The Best of Wired and Wireless
Flexibility in One High Performance System
The XStream™ X5 is a custom installed audio system designed to enrich the listening experience for all music lovers - from casual listeners to the most ardent fans. The X5 is a room-by-room WiFi enabled audio controller, streamer and amplifier built into a small but powerful device. App or keypad controlled, the X5 includes built-in popular streaming services, including Pandora, SiriusXM, TuneIn Radio and vTuner. (Additional services will be added over the course of the year.)
The X5 can also integrate and control other audio video products. With the XStream X5, end-users will remove the clutter from the counters, furniture and coffee tables, thanks to the built-in infrared library that turns a keypad or smart device into a universal remote control, making it easy to put away all those "clickers" for good. The high-quality, all-digital platform simplifies connections, dramatically improves performance and provides ample power for any speaker in the system, so consumers will hear more of what they love. The extensive connectivity options, integration capabilities and synchronization features offer unique customized options for every room in the house.
Added Porritt: "The X5 is the most unique and complete distributed audio system available. It makes 'audio everywhere' easy. Now that's XStream!"
XStream™ X1: Expanding Audio Everywhere with
XStream™ X1 is a 4-zone wireless audio system that lets users connect their audio system to speakers in another location without long runs of speaker wire. The system consists of a transmitter (X1-TX8, pictured left) and a choice of receiver -- amplified (X1-RX220) or non-amplified (X1-RX2).
The components are simple to setup and install. The X1-TX8 features four stereo inputs-- three line level and one selectable between line-in or optical digital. With an internal 2 x 20 watt RMS amplifier, the X1-RX220 has ample power to efficiently drive a pair of connected speakers. Thanks to the inclusion of both line-level analog and optical digital outputs, the X1-RX2 connects to an external amplifier to deliver high-quality audio without lengthy cable runs.
The optical digital connections make it easy for the X1 system to extend a digital audio source by wirelessly transmitting a digital audio signal from a remote location to an audio system. The X1 features sophisticated wireless broadcast capabilities with a range of 30 meters (100 feet). In addition, the X1 system is ideal for expanding an audio system and any retrofit applications where installing speaker wire is labor intensive and cost prohibitive. Multiple receivers can be connected in each zone, and the ultra-small footprint makes it easy to hide for a clutter-free living environment. Combined with a Russound C-Series Multi-zone Controller Amplifier, the X1 system wirelessly expands one of the most robust and intuitive app controlled multi-room audio systems in the industry.