Parks Associates: Game Consoles and Tablets Competing Neck-and-Neck for Holiday Shopping Dollars

Parks Associates: Game Consoles and Tablets Competing Neck-and-Neck for Holiday Shopping Dollars

Dallas, Texas, November 4, 2013 - New CE shopping research from Parks Associates finds tablets and game consoles are virtually tied among U.S. consumers for planned purchases in the 2013 holiday season. Parks Associates' research 2013 Holiday CE Purchase Intentions reports purchase interest in game consoles has rebounded after tablets surged ahead in the 2012 holiday season. Parks Associates analysts say comparable percentages of U.S. broadband households purchased tablets and game consoles in 2011, and if current intentions reflect 2013 purchases, game consoles will soon be back on an equal footing with tablets.

"Tablets are poised to be a big seller this Black Friday and holiday season, with Apple, Microsoft, and Nokia announcing new models, but the launch of new game consoles from Microsoft and Sony may steal their momentum," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "2013 will not be a repeat of 2012 as 18% of broadband households currently plan to purchase a tablet over the holidays vs. 16% for a game console. By comparison, in the 2012 holiday season, 19% purchased a tablet, and 11% purchased a game console."

"New consoles offer a bigger 'feature jump' relative to tablets," said Brett Sappington, Director, Research, Parks Associates. "The tablets on sale this holiday season will be thinner, some with faster processors, but otherwise comparable to those sold last year. Consoles have had a major upgrade in terms of resolution, processing power, new features, and new titles. Already 14% of all U.S. broadband households use a connected game console to stream video, and the enhancements in the PlayStation 4 and Xbox One will further expand the console use cases."

Parks Associates research finds nearly 55% of U.S. broadband households now own a tablet and 60% will have one by the end of 2013. Currently 61% of U.S. broadband households own a game console.

Additional tablet research from Parks Associates:

- Within a 30-day period, 27% of tablet owners make an in-app purchase.
- Tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
- 24% of tablet owners in U.S. broadband households watch six or more hours of premium online video (TV shows and movies) on the device each week.

2013 Holiday CE Purchase Intentions features consumer research from a nationwide survey of 2,500 U.S. broadband households fielded in 4Q 2013. Data on other CE devices are also available. Contact 972.490.1113, or visit for more information.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, CONNECTIONS™ Europe, and Smart Energy Summit. | | |

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