Linear Announces Dealer Webinar: The Case for Testimonials and Case Studies

Discussion will focus on why dealers should invest time in generating testimonials and case studies to help grow their business and manage their reputation.

Carlsbad, CA - October 29, 2013 - Linear LLC, a leader in residential and commercial access control, security, and health and wellness solutions, announces its sixth dealer-focused interactive webinar, The Case for Testimonials and Case Studies, on Wednesday, November 6, 2013 at 1:00 PM ET / 10:00 AM PST. Interested participants can sign up by visiting www.linearcorp.com/dealertraining.

In the age of Google reviews, Angie's List and Yelp; positive testimonials are more important than ever. A one-star rating with negative comments can result in fewer inbound leads over the long-term because the damaging comments stay in search engine results and because many people assume the few comments reflect an entire body of work. Positive reviews and testimonials have the exact opposite effect, validating the quality of work and professionalism of employees. Case studies go even further by highlighting real-world expertise to customers and peers, contributing to greater trust in the brand.
Linear's webinar will explore best practices for identifying case study and testimonial opportunities, tips for attracting media coverage for case studies, how to integrate them into other marketing activities, and more. The session will run approximately 45 minutes with an additional 15 minutes for questions. The free webinar is part of Linear's ongoing educational series designed to help dealers grow their business through marketing and social media activities.
"Case studies and testimonials are the most credible way to showcase products, services and expertise because they are based on work done for existing customers," said Gary Baker, vice president of marketing at Linear, LLC. "There's real benefit in understanding how existing clients and installations can be used to maintain positive brand sentiment and start conversations with new customers."
Attendees will walk away with a clearer understanding of:

- How to generate testimonials and case studies
- Most popular testimonial/review sites
- Connection between online reviews and web search rankings
- What makes a great case study
- The benefits of case studies in the trade and local media
- Case study submission guide
- Best practices for pitching out your case study

The first live session of the "The Case for Testimonials and Case Studies" training webinar for Linear dealers will be held on November 6, 2013 at 1PM EST / 10AM PST. The session will also be recorded so dealers who are unable to attend can view at their convenience. Linear dealers can register for the webinar a www.linearcorp.com/dealertraining or by calling 1-800-421-1587.
The free webinar series is part of a broader training and educational initiative Linear has instituted that includes training videos, CEU Accredited Linear University at the Carlsbad, CA headquarters, Instructor Lead On-site CEU Courses, and Self-Paced E-learning opportunities. Information about all these programs can be found at www.LearnLinear.com.
For more information about Linear LLC, please visit www.linearcorp.com

About Linear LLC
Headquartered in Carlsbad, California, Linear LLC is an innovator in the health and wellness, security and access control markets. Since 1961, the company has designed and manufactured more than 2,500 products for residential and commercial use. Today, Linear is focused on wired and wireless technology serving the access control, security and connected business and home needs of its dealers, customers and OEM partners. The GO!Control home management system and a growing range of Z-Wave automation, commercial entry and wellness products position Linear as a competitor in multiple growth industries for the long-term future. To learn more, visit www.linearcorp.com.
Linear is a subsidiary of Nortek, Inc. (Nasdaq: NTK) a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.
Media Contact:
Caster Communications, Inc. at 401.792.7080
Nicholas Brown nbrown@castercomm.com
Kimberly Lancaster klancaster@castercomm.com
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Copyright© 2013 Linear LLC. All rights reserved. Linear and the Linear logo are registered trademarks of Linear LLC in the United States and/or other countries. Other names or brands may be claimed as the property of others.

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