FOCUS: "Creating Engaging Experiences in a Digitally Distracted World"
Atlanta - Digital Signage Expo (DSE), the world's largest International Tradeshow and Educational Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), announced today that it has scheduled David Kepron to keynote at DSE 2014 on Thursday, February 13 at the Sands Expo & Convention Center, Las Vegas.
In his address titled, "Creating Engaging Experiences in a Digitally Distracted World,"
Kepron will explain, how digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and myriad other businesses need to communicate with their customers. He will speak to why making great experiences requires mindful choreography of both the medium and the message. And looking into the future, he will explain why the relevancy of 'place' will reside with the customer, as people more actively participate in modifying their own experience, creating 'chatter that matters' because they're helping create it.
Kepron will explain the best way to exploit these opportunities aided by a look at the neuroscience of engagement, which underlies behavioral motivation and how living in a digitally connected world impacts that pattern of decision-making.
Richard Lebovitz, Editorial and Education Director of ExpoNation LLC, which produces DSE said, "David Kepron's trained observation and ability to see larger concepts in design have been recognized by the display and design industry. Kepron's perspectives will give attendees the opportunity to envision digital signage design solutions most conducive to engagement."
Mark your calendar now: Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.
About David Kepron
As a retail design, merchandising and brand consultant, David Kepron draws on 25 years of work as an architect, artist and educator. His multidisciplinary approach to the design of shopping places focuses on understanding consumer behavior and the creation of relevant shopping experiences at the intersection of sociology, neuroscience and emerging digital technologies. Kepron has held roles as a professor of architecture and design for the MS Interior Design Program at Drexel University in Philadelphia and the Laboratory Institute of Merchandising (L.I.M.) in New York, and he served as the director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. He presently teaches a retail design studio at New York's Fashion Institute of Technology (F.I.T.).
About Digital Signage Expo
Digital Signage Expo, held at the Sands Expo & Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2014 program will be comprised of 11 pre- and post-show educational events, 28 general conference seminars, as well as 60 targeted Industry Roundtable Discussion Groups and 28 free presentations staged in on-floor theaters.