Genelec Announces New Distributor for Italy

Genelec is pleased to announce that MidiWare Srl is its new Italian distributor. From 1st November 2013, Midiware will be responsible for Genelec monitoring product distribution and dealer support in the region, following a mutual parting of the ways with long-term partner, Leading Technology Srl.

MidiWare is based in Rome and has a local sales office and demo space in the Lecco area close to Milan. MidiWare also represents other brands including SSL, REM, Moog, SE, Novation in both the professional and MI segments. Jarmo Masko, International Sales Manager is delighted that Francesco Borsotti's team are now part of the Genelec family of almost seventy distributors worldwide:

"MidiWare has a dynamic team that is focused on achieving results for their wide network of dealers and business partners. They have excellent reach into the education sector through thirty years of experience, alongside their excellent programing and software based product expertise. I would also like to take this opportunity to thank Leading Technology Srl for their dedication to the Genelec cause for over thirty years and to wish them a fruitful future for their Monza-based operation."

Leading Technology Srl and Genelec Oy have a relationship that stretches back to 1980, when AudioEquipment Srl were one of the first distributors for Genelec in Europe. Over the years, the cooperation has been fruitful and inspired product developments such as the 1031 and 1029. Thanks to Giuseppe Porro and team, both RAI and other broadcasters in Italy have been served with new monitor developments, designed specifically for their needs. In fact, the rest of the world was following these trends and which resulted in Genelec becoming a world leading brand in active monitoring.

Jarmo adds: "We have agreed to split to give us both the chance to create more focus in our business segments, and harness future efforts to serve customers in the very best way. /

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