Parks Associates: Europeans want more content discovery options for TV viewing

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content.

Dallas, Texas, October 2, 2013 - Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expressed strong interest in an EPG (electronic program guide) feature that displays a viewer's favorite channels first.


The following percentages of broadband households with TV services found this feature highly appealing:
• 45% in Germany
• 40% in the U.K. and Belgium
• 26% in France

The research firm will discuss strategies to improve the customer experience and monetize video services at the eighth-annual CONNECTIONS™ Europe, November 12-13 in Amsterdam. Industry executives will discuss the impact of new entrants in an increasingly crowded European video market, where both Netflix and Hulu are expanding their presence. Netflix has partnered with U.K. cable operator Virgin Media and Sweden's Com Hem to allow users to access Netflix's library through the providers' TiVo set-top boxes.

"The European video market is becoming more competitive, with OTT services, free and paid VoD, and cloud DVR offerings changing the dynamics of the ecosystem," said Stuart Sikes, President, Parks Associates. "These offerings are creating new pressure on EPG and content discovery solutions to provide differentiation. European consumers are most interested in features that help them find programming, such as customized channels, keyword programming search, and personalized recommendations. At CONNECTIONS™ Europe, we will discuss strategies to capture subscriber interest and counter current frustrations with disappointing content-discovery options."

In the session "Discovery and Personalization for TV Services," speakers will present strategies to align offerings with consumer expectations and the new technologies that enhance the video experience and create one-on-one relationships with the end user. The session features the following speakers:
• Stuart Cleary, Director Product Marketing, Media, EMEA, Akamai
• Olaf Loerz, Director, Product Management, Rovi
• Johan Nilsson, Head of Analysis & Competitive Intelligence, Com Hem
• Ignacio Rebollo, CEO, SAFEVIEW

CONNECTIONS™ Europe keynotes:
Paul Dawes, Executive Vice President, General Manager, iControl Networks
Dick Seger, CEO and President, Securitas Direct - Verisure
Patrice Slupowski, VP, Digital Innovation & Communities, Orange

Event sponsors are iControl Networks, Amdocs, AT&T, PlanetEcosystems, SAFEVIEW, Securitas Direct - Verisure, Sigma Designs, Sutherland Global Services, AlertMe, Intamac, Linear, and INSTEON.

For more information, visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113.

About CONNECTIONS™ Europe
The eighth-annual CONNECTIONS™ Europe, hosted by international market research firm Parks Associates, offers insights and high-level analysis on global consumer trends and the emerging business models, technologies, and services for the connected home. The executive summit features expert research from Parks Associates and in-depth discussions and recommendations from industry experts focusing on access and entertainment and home management. The event addresses strategies, recommendations, and competitive analysis for manufacturers, operators, advertisers and others focused on revenue growth and partnership opportunities for the connected home. www.connectionseurope.com

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