Program highlights disruptive innovation as content focal point for 2014
Arlington, Va., September 24, 2013 - The Consumer Electronics Association (CEA)® today announced a partnership to bring what now becomes the third global edition of Advertising Week to the 2014 International CES, the world's global gathering place for all who thrive on the business of consumer technology. Advertising Week at CES will include the signature blend of thought leadership by day and show business by night. The CES edition of Advertising Week will also include a special leadership breakfast series and customized marketing-focused tours of the exhibit floor. The thought leadership conference track is part of the Brand Matters program at the 2014 CES, sponsored by MediaLink, where advertising and marketing professionals can experience the transforming innovations that are critical to the future of their industries. Owned and produced by CEA, the 2014 CES runs January 7-10, in Las Vegas, Nevada.
Advertising Week's thought leadership presence at CES will begin with a conference track on Monday, January 6, 2014. The Seminars will feature an integrated offering blending clients, creatives and media executives who will discuss topics, including disruptive innovation, data, mobile, social media, native ads, start-ups, the convergence of content, technology and distribution, and digital video.
"Brands play an increasingly important role in the consumer electronics space. We saw this dynamic first-hand at the 2013 CES, where more than 5,000 advertising and marketing executives experienced how technology innovation impacts their brands' marketing performance," said Karen Chupka, senior vice president, International CES and corporate business strategy. "We expect an even bigger Brand Matters program this year. We welcome Advertising Week to the 2014 CES stage and look forward to hearing about how next generation technology will transform brand strategy in the year ahead."
"Disruptive technology is dramatically re-shaping the advertising, marketing and media ecosystem," said Matt Scheckner, executive director of Advertising Week. "CES is the nexus of technology and Advertising Week is thrilled to forge an alliance with CEA to help our industry navigate through the turbulent technological landscape."
The 2014 CES will feature more than 3,200 exhibitors unveiling the latest products and services across the entire ecosystem of consumer technologies. For more information on the 2014 International CES, visit CESweb.org.