Home Technology Specialists of America to Host Member Training, Growing Custom Integration Business

HTSA expands its educational webinar program; presents new tactics and strategies to bolster interest and grow sales

Barrington, IL - September 17, 2013 - The Home Technology Specialists of America (HTSA) is proud to announce its fourth interactive training webinar, Growing Custom Integration Business. Created exclusively for HTSA Members, the complimentary online training is scheduled to run on September 18, 2013 at 11:00 AM EST / 8:00 AM PST and a second session beginning at 4:00 PM EST / 1:00 PM PST.


The training session will run approximately 30 minutes with an additional 15 minutes open for questions and commentary, all while highlighting innovative tips and tricks that urge dealers to think outside of the box when looking to generate new client and project leads. Participants will gain insights for staying up-to-date across the market as well as best practices for custom integration business.

"Demand generation is crucial to the health of our member's businesses and the industry as a whole," said Bob Hana, HTSA Managing Director. "By effectively arming our members with innovative new marketing tactics and proven relationship management strategies, we are able help dealers nurture their specialty project business while increasing the presence and authority of the custom integration channel."

The online presentation will provide a comprehensive look at exciting new tips and best practices necessary for building mutually beneficial relationships with an array of prospective clients, as well as proven tactics for fostering fruitful custom integration project business:

*Tools available and how to best use them to grow custom integration business

*Tips for creating engaging communications and how to effectively target

*Peer examples showcasing successful outreach to campaigns which resulted in new business

The HTSA team encourages all interested members to take advantage of this free training opportunity by reserving a spot today. HTSA Members who wish to register for the 11:00 AM EST / 8:00 AM PST session please click here; to register for the 4:00 PM EST / 1:00 PM PST session, please here.

To learn more about The Home Technology Specialists of America, please visit www.htsa.com.

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today's digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook.

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