Dior Installs BrightSign Players in 13 Counters Around the World

BrightSign today announced that international luxury brand Dior is using BrightSign players to drive video walls in 13 stores and concessions in Europe and Asia. The installation was conceived and is managed by Digitalli, a media content agency.

BrightSign today announced that international luxury brand Dior is using BrightSign players to drive video walls in 13 stores and concessions in Europe and Asia. The installation was conceived and is managed by Digitalli, a media content agency.


Dior stores and concessions in France, UK, Italy, Spain, Russia, China and Japan feature two or more video walls with 2-5 synchronized screens driven by BrightSign players. Dior commissioned Digitalli to provide synchronized video content to run on all of the screens worldwide. Bertrand Degien, Technical Director, recommended BrightSign players for the new Points of Sale (POS) they installed. BrightSign solid-state players are the playback platform of choice for Digitalli at new stores around the world based on their stellar image quality and total reliability.

The Dior installation is challenging in two ways. Installations in Dior stores and concessions worldwide are carried out by local AV integrators and as a result the format of the screens isn't completely standard. Secondly, the Internet connection in some stores cannot be used to upload content due to security restrictions.

"I love the BrightSign solid-state players," said Bertrand Degien. "They are robust, and easy to use and provide great quality Full HD playback. We provide over 30 different videos per month to be played in-synch on the BrightSign players on two different walls in each store worldwide. Though with some stores we are able to access the players directly through the BrightSign Network, for most we have to send SD cards with the content which are handled by the store staff. Due to the simplicity of the BrightSign players, this has caused no issue even though we are working with staff around the world speaking multiple different languages. In addition, BrightAuthor software makes it very easy to synchronise the content across all of the screens in each store. The software also allows us to edit the movie to work with the specific screens in each store."

Pierre Gillet - Vice President, European Sales for BrightSign added, "The use of BrightSign players by a premium brand like Dior in 13 stores around the world demonstrates that our players stand comparison with much more costly solutions in terms of playback quality. The Dior installation is exceptionally demanding as the screens are located all over the world, so the total reliability of BrightSign players was a further key factor in Digitalli's choice for these counters."

About Digitalli
Digitalli is a media content agency specialising in the integration of digital signage and new technologies at Points of Sale, particularly for the most famous luxury and cosmetic brands. They are highly skilled in the set-up of video walls and they are able to provide fully synchronized content to suit every aspect ratio used in store. Digitalli is based in Paris and provides robust and reliable installations, as well as high definition content. Creating a reliable and qualitative content and container chain has pushed Digitalli to choose BrightSign in order to perfectly fulfill the luxury brands expectations. Thanks to BrightSign products and network functionality, Digitalli is able to meet any international request.

For any information: contact@digitalli.fr or you can also follow them on twitter @DIGITALLI_PROD

About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz.

For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

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BrightSign and the BrightSign logo are registered trademarks of BrightSign, LLC in the United States and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Specifications subject to change without notice.

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