CEA Welcomes Disruptive Innovators as New Members

Aereo, TMSOFT and Uber Join the Tech Association

Arlington, Va., September 12, 2013 - The Consumer Electronics Association (CEA)® is proud to welcome Aereo, TMSOFT and Uber as new members of the 2,000-plus member tech association. These companies are among the most innovative in the U.S. and have used disruptive technology to transform established industries. All three companies have faced challenges from entities threatened by and seeking to stifle their innovative technologies and have successfully overcome serious threats to their businesses.

· Aereo - This New York-based tech company allows subscribers to watch live and recorded over-the-air TV content on Internet-connected devices. Since its founding, Aereo has been sued by broadcasters to stop the company from providing its service, claiming the technology is illegal because it retransmits copyrighted programming. However, federal courts appear split on whether the service is legal.

· TMSOFT - The company publishes unique mobile applications for smartphones including sleep aids (such as the extremely successful White Noise app), music visualization and games. This summer, TMSOFT Founder Todd Moore was targeted by the patent troll Lodsys. Moore fought back and has been an outspoken advocate for sensible patent policy.

· Uber - The San Francisco startup company is a mobile application that connects passengers to drivers. Available in more than 35 cities, Uber is rapidly expanding globally. However, in many cities across the U.S., Uber has been victimized by local municipalities attempting to preserve traditional transportation services. While the company continues to face threats, consumer choice and competition have generally ruled in favor of Uber.

The businesses join CEA's long roster of American disruptive technology members including: personalized Internet radio service Pandora; Hopper creator DISH Network; mobile activation startup Phone2Action; and 3D printer manufacturers MakerBot and Formlabs.

"We are excited to welcome these game-changing companies to our association," said Gary Shapiro, president and CEO, CEA. "CEA has a long history and an excellent track record in representing the most innovative companies and technologies challenging the status quo and bringing revolutionary new choices to consumers. New technology companies have historically been targets for incumbent industries and regulators because they threaten the establishment. As history has shown again and again, disruptive innovation is essential for economic growth and for empowering consumers. More than 80 percent of our members are small businesses and we are proud to stand with these disruptive innovators and will continue to advocate on the side of progress."

In the past year, CEA has also opened membership to qualifying startup companies. Startups who meet CEA's criteria can access the benefits of regular CEA membership at a reduced rate of $95 per year (regular membership dues start at $850) if they use priority code CESU13.

About CEA:

12278_SocialIconsThe Consumer Electronics Association (CEA) is the technology trade association representing the $203 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.