launches all-new e-commerce website

Completely re-designed online store streamlines consumer experience with enhanced clarity, a popular website for high-end, yet affordable, audiophile products and accessories by the Black Cat Cable and Stereolab brands, has announced today the launch of an all-new website. The new design features a sleek black background, an enhanced homepage, and a much more user-friendly shopping experience.

"Websites are just like many audio products: they have to be upgraded regularly to take advantage of the latest available technologies," said Chris Sommovigo, owner of "We are always keeping our customers in mind and if there is a way to make their shopping experience better, then we do it. We really think that it's now easier than ever for people to get some of the best bang-for-the-buck audiophile products anywhere." is home to many top audiophile brands, such as Black Cat Cable and Stereolab Master Reference. These brands offer world-renowned products such as NeoMorpheus and Lectraline speaker cables and interconnects, as well as Master Reference and Silverstar! digital audio cables.

All products sold on are handmade and assembled in Atlanta, GA, USA.

"Beauty is truth, truth beauty" was the message inscribed on John Keats' Grecian urn in his famous ode. And as there can be no authentic elegance without simplicity, there can be no authentic beauty without sincere truth...and no authentic truth without sincere beauty.
By this simple philosophy, Stereomatic strives toward virtue in our endeavors to create and otherwise cultivate a collection of audio products worthy of ownership, for which the pursuit of musical beauty is irretrievably entangled with the pursuit of musical truth. Stereomatic is not a purveyor of boxes of commoditized "stuff," nor "products of the month." Rather, it is a roof under which a philosophy is tended. We share Keats' fascination for the intertwinings of soul, eternity, art and nature and believe that this nexus is revealed when we are deeply immersed in the truth and beauty of exquisite music.

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