Home Technology Specialists of America Launches New Marketing Tools for Members

Continuing to improve on collaborative marketing programs with members and vendors, HTSA unveils new enablement tools to enhance results measurement and maximize business wins.

Barrington, IL - September 10, 2013 - The Home Technology Specialists of America (HTSA) announced today additional comprehensive marketing and services tools crucial in helping members and vendors as they generate fresh leads and create long-lasting business relationships to grow sales.


One unique element is a comprehensive key performance analysis allowing members the ability to access and review a wealth of insight ranging from: value of services included in membership and services developed in partnership with HTSA Vendors through the value utilized via HTSA-authorized Service Providers. This tool will visually depict for each member where their resources are being utilized, providing a clear pathway for how to better develop and leverage available marketing services.

"HTSA, having evolved our role past that of typical buying groups, is now an agile, more strategic marketing engine" said Bob Hana, HTSA Managing Director. "As we broaden our marketing services, we saw the opportunity to empower our members with valuable tools and data to optimize their performance and success."

Additionally, these new tools will provide recommendations and tactics for effective lead generation - including company website strategies, email marketing, search engine optimization and PPC. Members will also have access to relationship management techniques, including tips for creating compelling content for each stage of the buying process and how best to move buyers from first touch to purchase.

"At HTSA, we continue our collaboration with vendors, members and industry leaders" added Hana. "Our evolution is a result of that collaboration and we are confident these new additions to our marketing portfolio will help our members not only market smarter but also more effectively."

To learn more about The Home Technology Specialists of America, please visit www.htsa.com.

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today's digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or becoming a fan on Facebook.

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