Hillcrest Labs Selected by Hisense to Bring Motion, Gesture and Cursor Control to Smart TVs and Set-Top Boxes
- Hillcrest's Freespace(R) MotionEngine(TM) to Power Hisense's Smart TV Products -
Rockville, MD - September 4, 2013 - Hillcrest Labs and Hisense Company
will deploy Hillcrest's patented Freespace(R) in-air pointing and motion
control software in its next-generation of Smart TVs and Pulse set-top
boxes. Freespace enables point-and-click, gesture and motion control of
Smart TV devices through simple in-air movements of a handheld remote
control. This allows users to navigate their TV user interface just like
they do on computers, smartphones and tablets.
Hisense is the fifth largest television manufacturer in the world with a
growing global business in both the branded and OEM sectors. The company's
range of television offerings span from high quality, entry-level to among
the most sophisticated and highest performing Smart televisions available.
Hisense's Freespace-enabled products will be available in the U.S., China,
and other markets later this year. Additional information, such as product
models and pricing, will be available at launch.
"With Freespace, Hisense will provide consumers with a more intuitive and
efficient way to control their Smart TV products and easily navigate content
and apps," said Chad Lucien, Senior Vice President of Sales and Marketing at
Hillcrest Labs. "Hisense is a proven market-leader in China, and we're proud
that they have selected Freespace as they expand their global footprint in
the Smart TV market."
"Hisense has demonstrated both its ambition and capacity to provide
consumers everywhere with the most advanced, highest quality and yet most
intuitive Smart televisions," said Jonathan Frank, Vice President of
Marketing, Hisense USA. "Partnering with a technology leader like Hillcrest
to enable our Smart TVs with category-leading motion interfaces is a win-win
for both organizations but, importantly, for our channel partners and our
customer base. We look forward to working with Hillcrest to empower and
delight our customers around the world."
Hisense has the second-highest brand share in China and is the fifth largest
Smart TV brand worldwide based on shipment share, according to the NPD
DisplaySearch Global TV Shipment report. Worldwide connected TV shipments
are forecast at 80 million units, according to the NPD Quarterly Smart TV
"Smart TV has evolved into a mature category, particularly in China," said
Paul Gray, Director TV Electronics & Europe TV Research, NPD DisplaySearch.
"For TV brands, the battle is no longer one of simply having Internet
services, but increasingly of making usage an appealing and intuitive
experience. CES 2013 showed that Chinese brands are beginning to set the
agenda in Smart TV, based on a home market where over half the sets shipping
now have Smart TV capability."
Hillcrest has a worldwide intellectual property portfolio that includes over
100 granted and 200 filed patents. Additional information about Hisense
products can be found at www.Hisense.com. Additional information about
Hillcrest Labs can be found at: www.HillcrestLabs.com.
About Hillcrest Labs:
Hillcrest Labs is the leading global supplier of software and hardware for
motion-enabled products. Our Freespace(R) technology transforms human
movement into high quality, application-ready motion information. With a
decade of development and many unique patented features, products come to
life with Freespace motion. Companies that have licensed or use Hillcrest's
motion technology include: Atmel, Eastman Kodak, Hisense, Intel, LG
Electronics, Logitech, Roku, SMK Electronics, Sony Computer Entertainment
Inc., and TCL Multimedia.
Hillcrest has received numerous awards and recognitions including the
prestigious CES Innovations Honoree Award multiple times, IMS Research's TV
Innovation Awards, EE Times' ACE Award, PC World's 100 Best Products and
Greatest Tech Designs, Popular Mechanics' Editors Choice, ECN's Reader's
Choice Tech, and many others. Additional information about Hillcrest's broad
portfolio of motion control products is available at: www.HillcrestLabs.com.
Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at
About Hisense Company Limited:
Hisense Company Ltd. has production facilities in China, South Africa,
Algeria, Egypt as well as Mexico and is one of the largest television
manufacturers in the world with over 10 million televisions produced per
year. The Company has sales offices in North America, Europe, Australia,
South Africa, the Middle East and Asia while exporting products to over 130
countries and regions throughout the world.