This year will mark a momentous milestone for the TV industry with the introduction of LG Display's dream display technology that at last delivers on the promise of a bona fide movie theatre experience at home. Praised by leading media as "stunning in the flesh" and "convention-defying," LG's CURVED OLED TV, which is built on LG Display's technology, has especially shined in this regard.
This year will mark a momentous milestone for the TV industry with the introduction of LG Display's dream display technology that at last delivers on the promise of a bona fide movie theatre experience at home. Praised by leading media as "stunning in the flesh" and "convention-defying," LG's CURVED OLED TV, which is built on LG Display's technology, has especially shined in this regard. This world's first cutting-edge unit was introduced in Korea, and months after in the US and Europe with further launches in other markets across the globe expected to follow soon.
LG Display utilizes WRGB OLED technology, the optimal technical solution for large-sized OLED TV panels - Oxide TFT backplane with WRGB architecture. Leveraging the inwardly-curved design properties of OLED, LG Display's state-of-the-art TV panels are not only an aesthetic breakthrough, but also provide users with an unprecedented viewing experience.
Benefits of LG Display's curved OLED TV technology
LG Display's curved OLED TV panel boasts ultimate sleekness and slimness: a panel that is only 4mm thick with a left and right bezel width of 11mm. With the overall weight of LG's CURVED OLED TV being also substantially lighter than other competitive products, the true redefinition of slimness and lightness is made possible with LG's curved OLED TV technology.
At the same time, LG Display's curved OLED panel offers superior picture quality, achieving remarkably rich and natural colors with its 8.3 million sub-pixels with the addition of white sub-pixels - two million more sub-pixels than other competitive panels. The panel also delivers clear images with less than 0.001ms response time, 5,000 times faster than LCDs.
Most notably, LG Display's curved OLED TV panel can realize deep and dark blacks with capability of reproducing a wide spectrum of blacks, allowing for an optimal and ultimate contrast ratio. Indeed, the richness in the deep black levels offer unmatched picture quality as it delivers more delicate and crisp images to the extent that even a single strand of hair can be visible acutely.
In addition to the vivid and enhanced picture quality experience, the curvature of the new OLED TV panel offers viewing comfort. The panel's curved structure mimics a human being's normal line of vision known as the "horopter line," which makes it more eye-friendly and allows viewers to feel less fatigue even when watching the screen for long periods of time.
Users will additionally enjoy a more theatre-like viewing experience as the curved screen has a wider and brighter field-of-view. The IMAX-like curvature of the screen minimizes visual distortion and loss of detail, allowing such brighter and clearer experience. LG Display's curved OLED TV panel also incorporates the company's acclaimed FPR 3D viewing technology which minimizes eye and body muscle strain while watching TV. The added FPR 3D film on curved OLED TVs offers better depth as well as a clearer 3D effect.
According to research firm DisplaySearch, the OLED TV market is forecast to become a USD 3 billion market by 2015. As this market blooms, LG Display is well prepared to lead the way with its superior standard and curved OLED TV technologies.
* For more news and insights from the world's leading display technology company, please visit LG Display's online newsroom at www.lgdnewsroom.com.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates nine fabrication facilities and seven back-end assembly facilities in Korea, China, Poland, and Mexico. The company has a total of 56,000 employees operating worldwide. For more news and information about LG Display, please visit www.lgdnewsroom.com.