Monster Middle East Gives Imerge Its Backing

The Imerge brand of premium quality media servers has received a boost in the Middle East after Monster Middle East re-affirmed its commitment to the product by significantly increasing stock levels.

Monster Middle East (MME) has re-affirmed its commitment to the Imerge brand by significantly increasing its stock of the company's premium quality media servers.

As the exclusive Imerge distributor in the Middle East, MME sees huge potential for the brand, particularly among third party installers, integrators and consultants whose customers demand top of the range products in their homes and businesses.

With the Middle East's annual sales of luxury goods now exceeding AED 30 billion (USD 8.2 billion) - and with the luxury goods market in the region recording a growth rate of 10 to 15 per cent from 2011 to 2012 (Fondazione Altagamma 'Luxury Goods Worldwide Market Study'), Imerge is ideally placed to appeal to Middle East consumers who expect a premium product.

Jehangir Khan, Regional Director MME, says: "Imerge is a high end product built to professional standards and is therefore well suited to meet the tastes and expectations of Middle East customers. The brand already has an impressive track record in the region, with many systems installed in prestigious residential and commercial properties. The fact that these products offer a centralized database and support all major control systems makes them ideal for installations where there is a requirement for multi-room media access."

Imerge entertainment servers make it simple for users to store their content and replay it, wherever and whenever they want it, with maximum fidelity and minimum fuss.

All Imerge systems are powered by XIVA, its own leading edge technology, and can be controlled by most of the leading automation systems (such as AMX, Crestron and Savant) from Imerge's dedicated Apple (iPhone, Pad or Pod) control application, or by browsing from another tablet or personal computer.

Imerge systems have the ability to play different media in multiple locations simultaneously without connection slowing down or stopping at the critical moment.

In 2010, Imerge became part of the Prism Sound Group, which is investing in the development of new products. Sold via a worldwide network of custom installation specialists and distributors, Imerge products are widely regarded as being the most innovative in the sector, while its standard of service is without equal.

In recent months Monster Middle East has supplied Imerge products to a number of system integrators and custom installers in the region, for various prestigious hotel projects and large commercial installations.

Daya Shankar Singh, Technical Manager at Atlas Telecommunications, says: "We chose Imerge audio servers because, as an overall audio solution, they give us every feature we could possibly need. We are continually impressed with how seamlessly the S4000 integrates into any of our projects, large or small, from the ease of importing media to the extensive compatibility of the downloadable control system modules. The S4000 is simple to use and integrates well with the other system components that we employ in the majority of our projects. Most importantly, it is very reliable - we just install and forget because we never have to worry about it not working."

For more information about Imerge in the Middle East, please contact Monster Middle East, NC7, Jebel Ali Free Zone, Dubai, United Arab Emirates. Tel: +971-4-883 04 05. Fax: +971-4-883 04 06. Email:


Part of what is popularly known as the "Cambridge Phenomenon", Imerge is well-qualified to be the leader in its field. A spin-off from Cambridge-based technology consultancy "Scientific Generics", it developed the world's first hard drive-based audio server, the SoundServer, back in 1990s. In 2007 Imerge launched a multi-terabyte, 1080p-capable music/movies multi-room server hailed for setting new standards in usability as it also integrated multi-room entertainment, as well as delivering the very highest standards of audio and video performance. In 2008, Imerge changed the rules by introducing the world's most advanced media server, the MS1, and its associated enterprise grade storage solution, the XiVASafe. Redefining the way we interact with our media, Imerge has continually innovating releasing MS1-HD and most recently the MS1-3D, incorporating 2D and 3D Blu-ray support, and the revolutionary new and unique XiVA music store and user interface in over 12 languages and many more market firsts. The current range in includes two brand new products introduced in 2012, the multi-zone S4000 audio server product and a miniature HD video player unit (Mini Client) for the MS1-3D video server.

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