Bang & Olufsen Opens New Location in Seattle, Washington

Bringing state-of-the-art audio and video products to South Lake Union

SEATTLE, and DEERFIELD, Ill., Aug. 20, 2013 -- Bang & Olufsen, the Danish provider of exclusive, high quality audio and video products, will open a new store in Seattle's South Lake Union neighborhood. Located at 2201 Westlake Avenue, across the street from Whole Foods and adjacent to West Elm, the store officially opens for business this week.

Originating from Denmark, Bang & Olufsen was founded in 1925 and offers state-of-the-art audio and video products for music lovers, tech gurus and style seekers alike. Their range of products includes televisions with razor-sharp picture quality, music systems with magical user elements and high-performance loudspeakers with a second-to-none sound experience. Additionally, B&O PLAY by Bang & Olufsen will feature its new collection of portable sound systems and TV's aimed at the digital generation, among the store's 2,300 square foot layout. The new South Lake Union location is significant as it marks the return of a Bang & Olufsen showroom to Seattle after a 10-year hiatus. Bang & Olufsen South Lake now joins 53 additional stores across the country.

"We were drawn to South Lake Union as it is an extremely tech savvy market that demands the best user experience, which is what we offer," said Zean Nielsen, president of Bang & Olufsen America, Inc. "We look forward to opening our doors to this dynamic community and making a very significant return to Seattle residents and tourists."

"We are happy to announce the grand opening of the South Lake Union Showroom," states Ben Ryan Schwartz, Manager of B&O South Lake Union. "The new showroom will be an ideal venue to showcase the latest B&O product offerings that feature cutting edge technology, superior user experiences and innovative design."

To preview the Bang & Olufsen product portfolio and the new B&O PLAY product offerings, we welcome customers to the new showroom this week. A dedicated customer event will be held in October 2013. Please contact Ben Ryan Shwartz for event details

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move. For more information on Bang & Olufsen, please visit

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