LG Display has also integrated IPS technology into its Ultra HD TV panels which allows the depiction of uniform picture images from every angle.
Since the beginning of the year, interest has been high in two new TV display technologies: OLED, making possible the future of IT device design such as curved and flexible displays; and Ultra HD, providing ultimate picture quality resolution that people have never before experienced.
LG Display, at the forefront of these trends, recently stepped up momentum on Ultra HD TV technology by expanding its product portfolio with 65- and 55-inch Ultra HD TV panels. This major step forward arrives after the company introduced the new technology to the market for the first time in the world with its 84-inch Ultra HD TV panel in August 2012.
What viewers have long desired for TVs is to enjoy life-like and immersive images in their living rooms, currently only technically possible in movie theaters. The inevitable requirement for larger screen sizes with sufficient higher resolution has resulted in Ultra HD TV.
However, will Ultra HD's four times more pixel count than Full HD alone deliver the truly immersive and realistic viewing experience that users have long desired? LG Display's Ultra HD TV panels demonstrate the true requirements for the technology.
Not Just First, but First with a Market Ready, Superior Quality Ultra HD
LG Display's Ultra HD TV panels with resolution of 3840x2160, or four times the resolution of Full HD, showcase the company's leadership and innovation in the segment.
However, understanding that opening a new TV market is about more than just higher resolution "specifications," LG Display took special care to create a superior technical panel foundation that will enable Ultra HD TVs to fully realize their potential and attract consumers.
For example, in the area of refresh rate or the frequency at which TVs show new images per second, a high resolution number alone is deceiving if the refresh rate is too low due to problems with motion blur. Key to LG Display's ability to drive the Ultra HD TV market is its commitment to developing Ultra HD TV panels with sufficient TruMotion 240Hz refresh rate enabling a realistic, crystal clear picture - in contrast to other Ultra HD TVs being delivered to market.
LG Display has also integrated IPS technology into its Ultra HD TV panels which allows the depiction of uniform picture images from every angle. As LG Display's IPS-based Ultra HD TV panels consist of one gate and one data line compared to VA which consists of one gate and two data lines, it also secures higher transmittance with larger aperture opening size, which in turn allows the panels to realize crisp picture quality and high brightness even with reduced backlights compared to others.
Also, solidifying its technical panel foundation for Ultra HD TV, LG Display has utilized copper bus line technology to ensure higher transmittance and conductivity, which allows its Ultra HD TV panels to be able to depict more precise and clearer picture quality.
LG Display's FPR 3D, integrated in its Ultra HD TV panels, delivers the utmost quality 3D images at TruMotion 240Hz with no flicker or crosstalk, as well as high brightness reaching as high as 170nit, ideal for the 3D viewing experience. The result is that consumers can comfortably enjoy long hours of 3D images in any seating or lying positions without eye fatigue or image distortion on a larger-sized Ultra HD TV screen.
Finally, LG Display's Ultra HD TV panels deliver a superior and sleek design form by having slimmer and narrower bezel with even-sized bezel on three sides, left, right, and up, to enable a premium TV design. Indeed, in case of the 55- and 65-inch panels, LG Display reduced the width of the bezel to below 7mm so viewers feel that the screen is larger than it actually is.
An Exciting Future Ahead
What LG Display has done with Ultra HD TV panel technology is deliver a concrete upgrade in TV technology to consumers without the "still-in-development" caveats sometimes too typical of new products. Expert recognition of LG Display's achievements in this area - from top certifications for picture quality by Intertek (UK) and Underwriters Laboratories (US) to high praise first-hand reviews - have been well documented.
With its market ready Ultra HD TV technology firmly secured, LG Display next turns its focus to strategic mass production of specific Ultra HD TV panel sizes most attractive to consumers. As the Ultra HD TV market pushes forward to an estimated 15 million panel shipments by 2017 according to DisplaySearch, it will be exciting to watch as LG Display with its unmatched Ultra HD TV technology leads the way.
* For more news and insights from the world's leading display technology company, please visit LG Display's online newsroom at www.lgdnewsroom.com.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates nine fabrication facilities and seven back-end assembly facilities in Korea, China, Poland, and Mexico. The company has a total of 56,000 employees operating worldwide. For more news and information about LG Display, please visit www.lgdnewsroom.com.