Walking on Water: projectiondesign® powers interactive portable 360-degree Igloo experience at La Biennale di Venezia 2013
Reliability, quality and colour ability are key to immersive installation
Fredrikstad, Norway, 31 July 2013 - Immersive specialist Igloo Vision was commissioned by United Arab Emirates to create a 360-degree immersive installation for the La Biennale di Venezia 2013, 53rd annual art exhibition that incorporates F22 projectors from projectiondesign®. Mounted in the Sale d'Armi at the New National Pavilion, Mohammed Kazem's realization called 'Directions 2005/2013' makes a brilliant contribution to 'Walking on Water'.
"Showing content of seascapes and replicating what it would be like to be lost at sea, the immersive installation uses fifteen F22 projectors at WUXGA resolution with zoom lenses and installed in portrait mode. The projectors are edge blended and integrated in a floor to ceiling 360Â° fully immersive screen using tailor made software," says Pippa Halliday, sales director at Igloo.
"The projectors were chosen because of their reliability and ability to be shown in portrait mode. They produce high-quality images with colour accuracy, which was calibrated at the factory in Norway meaning that little tweaking was necessary at the site. The projectors are tried and tested as Igloo have used projectiondesign before with great result, so we know they will perform for the duration of the La Biennale di Venezia 2013."
The F22 single-chip DLP™ projectors are designed for installations where reliability, image quality and performance is critical, and where acquisition cost and total cost of ownership plays a central role. Each F22 projector is uniquely characterised and calibrated during its manufacture. Unique optical performance values are recorded and matched to the electronics processing in order to secure perfect on-site calibration. With RealColor™, it is possible to match any number of projectors, and ensure they all project the same primaries and grey scale, without going through a very complicated process.
Maria Dahl Aagaard, product marketing manager at projectiondesign says: "We're delighted to see that Igloo has enabled artist Mohammed Kazem to achieve his goals in ensuring that the projectors were supportive rather than intrusive. It was important to make sure that visitors to the 'Directions 2005/2013' installation could walk in and feel as though they were part of the experience."
The National Pavilion of the United Arab Emirates (UAE), under the patronage of the Ministry of Culture, Youth and Community Development and with the support of the Sheikha Salama bint Hamdan Al Nahyan Foundation presents 'Walking on Water' for the 55th International Art Exhibition - la Biennale di Venezia. Curated by Reem Fadda, 'Walking on Water' features a solo exhibition by vanguard Emirati artist Mohammed Kazem under the leadership of Commissioner, Dr. James Hamdan at the New National Pavilion for the United Arab Emirates at the Sale d'Armi from June 1 - November 24, 2013.
projectiondesign is a Norwegian company that designs, manufactures and markets high-performance projectors for professional, business and consumer applications. Amongst its core markets are high-resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment etc. Since 2013, projectiondesign is part of Barco, a global technology company that designs and develops visualization products for a variety of selected professional markets. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euro in 2012. projectiondesign is located in Fredrikstad, Norway.
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