2013 Digital Storage for Media and Entertainment Report Released

The report benefited from input from many experts in the industry, which along with economic analysis and industry publications and announcements, was used to create the data including in the report.

San Jose, CA-July 24, 2013-The ninth annual report from Coughlin Associates

on digital storage in media and entertainment, the 2013 Digital Storage for
Media and Entertainment Report, provides 179 pages of in-depth analysis of
the role of digital storage in all aspects of professional media and
entertainment. Projections out to 2018 of digital storage demand for
content capture, post-production, content distribution and content archiving
are provided in 59 tables and 88 figures.

The report includes results from a 2013 survey of SMPTE, HPA and Digital
Production Buzz members on their digital storage needs in these target
segments (comparing the results to similar 2009, 2010 and 2012 surveys).
These surveys were used to refine the current report analysis from previous
editions and track industry trends. The report benefited from input from
many experts in the industry, which along with economic analysis and
industry publications and announcements, was used to create the data
including in the report. Some highlights from the report:

. As image resolution and frame rates increases and as stereoscopic (and
other multi-camera) video becomes more common, storage requirements explode.

. Several petabytes of storage may be required for a complete stereoscopic
digital movie project at 4K resolution, and there is some production work as
high as 8K. Within 10 years we could see close to an Exabytes of content
created in a single major movie project . The development of 4K TV and other
high-resolution venues in the home and in mobile devices will drive the
demand for digital content (especially enabled by high HEVC (H.265)

. Activity to create capture and display devices for 8K X 4K content is
occurring with planned implementation in common media systems by the next
decade . Flash memory appears to be reaching tipping point in professional
video cameras with survey results showing about 59% utilization in 2013
(growing from 2009, 2010 and 2012 survey results). Flash memory is also
playing a role in content distribution and post-production.

. Storage in remote "clouds" is playing an increasing role in enabling
collaborative workflows.

. Between 2013 and 2018 we expect about a 5.8 X increase in the required
digital storage capacity used in the entertainment industry and about a 3.8
X increase in storage capacity shipped per year (from 36,756 PB to 102,661

. Total media and entertainment storage revenue will grow more than 1.9 X
between 2013 and 2018 (from $6.2 B to $11.9 B) . The greatest storage
capacity demand in 2013 was for digital conversion
and preservation as well as archiving of new content (about 98%). Content
distribution follows in size with acquisition and post-production using less

. Active archiving will drive increased use of HDD storage for "archiving"
applications supplementing tape for long term archives . By 2018 we expect
61% of archived content to be in near-line storage, up from 43% in 2013.

. Over 99 Exabytes of digital storage will be used for digital archiving and
content conversion and preservation by 2018.

. In 2013 we estimate that 43.9% of the total storage media capacity shipped
for all the digital entertainment content segments was in HDDs with digital
tape at 42.3%, 13.6% optical discs and flash at 0.3%. By 2018 tape has been
reduced to 37.1%, HDDs shipped capacity is 60.9%, optical disc capacity is
down to about 1.6% and flash capacity percentage is still at 0.3% in 2018.

. Total revenue for storage media and devices used in media and
entertainment applications will increase about 20% from 2013 to 2018 ($741 M
to $892 M).

. Silver halide film as a content distribution media will vanish before the
end of the decade.

Purchase of the report and the accompanying power point presentation with
report figures and tables provides the most definitive information on
digital storage trends for the professional media and entertainment

The 2013 Digital Storage for Media and Entertainment Report is now available
from Coughlin Associates. To get a copy send a completed order form in the
report brochure at http://www.tomcoughlin.com/techpapers.htm or call us at
408-978-8184 or email us at tom@tomcoughlin.com.

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