Telecom Italia Selects YCD Multimedia's Digital Signage Platform for Its Flagship Store at Rome's International Airport

Designed to create a unique experience for the customer

New York, July 1, 2013 - YCD Multimedia, a leading global provider of smart digital media solutions, has announced that Telecom Italia, Italy's leading telecom operator, selected YCD's digital signage platform to implement an innovative customer experience for its new flagship store at Fiumicino - Leonardo da Vinci, Rome's International Airport. The project, managed by DOOH.IT, a longstanding YCD partner, is made of a digital multimedia ecosystem that includes video walls, kiosks and interactive applications. The project aims at changing traditional customer's relationship in order to make it more engaging.

The airport project's store is designed to create a unique experience for the customer. Inside the space of a digital atrium customers can experience contents ranging from entertainment, advertising and promotion, to brand video and tablet-based resources. Telecom Italia's customer is surrounded by a complete brand experience with multiple digital displays. The airport's store is a Telecom Italia's communications network showcase, where the customer is connected through sound, motion, information and visualization.

The flagship store is divided into various areas, communicating specific messages, such as brand promotion, special offers, services and more. At certain times during the day displays are synchronized, delivering the value of shared communication. All of the in-store content is provided along with the Telecom Italia's current advertising and commercial campaigns.

"The Telecom Italia flagship store at Fiumicino - Leonardo da Vinci Airport represents a unique innovative digital store concept, strengthening our brand image as an advanced company at the forefront of technology, using it with the aim of closing the gap between the customer and the company," said Grazia Butera, Telecom Italia Consumer Communication BTL manager. "The ability to provide the customer with interactive information and spectacular, entertaining content creates a unique experience. Real-time updates and content distribution are the basis of our efficiency effort and of our desire to provide the client with the latest information."

"The project at Telecom Italia's flagship store reflects the inherent experiential depth of in-store digital multimedia and its contribution to the relationship between the customer and the vendor," said Noam Levavi, YCD's CEO. "The ability to combine essential information with innovative brand experience, creates an atmosphere where shopping is about more than just a purchase alone."

"Digital Out Of Home communication really gets to the next level when you have a chance to work with the brand from the very beginning, designing together the experience delivered to the target" said Roberto Vogliolo, DOOH.IT's CEO. "This is exactly what happened with Telecom Italia's flagship store project, where technology has been perfectly integrated with the creative communication concept."

DOOH.IT, an Italian company specializing in designing and installing digital signage networks has coordinated the entire installation. The screens and content are managed remotely by YCD|CMS from DOOH.IT headquarters in Turin.

Alkemy digital_enabler, an Italian independent digital agency, was responsible for the creative concept design and content development.

About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD's flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD's end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world's most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit

About Telecom Italia
Telecom Italia develops technological innovations that upgrade traditional voice and data services to advanced telecommunication services, along with state-of-the-art ICT and media solutions: tools that allow both for the Company's and the country's growth.

The Group's main brands Telecom Italia, TIM, MTV and Olivetti - are familiar to the public and a guarantee for reliability and skill.

Closeness to the customer linked with technological innovation are distinctive features of the Group, along with a streamlined organization focusing on quality of the service and transparency of the offers, CRM and research activity in the Telecom Italia laboratories.

Adding to its domestic leadership, the Group operates in LatAm: in Brasil through TIM Brasil and in Argentina and Paraguay through Telecom Argentina. For more information, visit

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