Technology Innovations Drive the Global Outdoor Advertising Market, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Outdoor Advertising markets. Global market for Outdoor Advertising is projected to reach US$3.8 billion by 2018, primarily driven by innovative technology developments and retail boom in developing countries.

San Jose, California July 01, 2013

Follow us on LinkedIn - As a communication bridge between the product and the consumer, outdoor advertising is a modern marketing force that offers unparalleled reach across a wide base of target audiences. Out-of-home advertising mediums include taxi-tops, billboards and other location-based channels such as airports and sports events. With the media world becoming increasingly fragmented with online, print, and broadcasting mediums vying for audience attention, demand remains high for advertising tools that enable effective targeting of mass audiences. With people continuing to spend increasing number of hours per day outdoors, either traveling, commuting, shopping, or socializing, out-of home advertising market is forecast to grow steadily in the coming years. Growth in travel also bodes well for outdoor advertising as is reflected by the rise in popularity of airport advertising. Airport traffic, as measured by the total number of passenger arrivals and departures at world's key airports, has been steadily increasing thus expanding the business case for airport advertising. Growth in the market is guided by core unrivalled advantages in targetability, measurability, mass cum one-to-one communication, personalization, and easy and effective pitching.

Technology developments are expected to make Outdoor Advertising the most effective of all advertising mediums. Developments in billboards like large-format vertical signs, unique redesigned signs, intricately architectured street furniture for maximum impact and lately digital signage, are helping infuse vigor in the market. Poised to make an impact are adroit innovations such as satellite controlled lighting of billboard and 3-Dimensional (3D) and multi-faceted prismatic billboards. The introduction of digital solutions is opening up newer avenues for growth. Digital outdoor advertising platforms enable advertisers to innovate with their themes and messages. A large chunk of future growth in the outdoor advertising market is forecast to come from digital out-of-home advertising, which flaunts the potential to enable advertisers to reach consumers at multiple touch points, context and environment thus amplifying the marketing impact.

Adoption of outdoor advertising is rapidly moving beyond the conventional boundaries of the retail sector. Emerging end-user industries include the financial services industry, hospitals, schools, and organizations for employee communications, among others. Wider and deeper penetration of outdoor advertising across myriad end-user verticals will help open up the floodgates to healthy growth in the coming years. Additionally, the market has and will continue to benefit from the growing number of mature brands in almost every industrial sector, since mature brands higher up in their lifecycle require additional rejuvenating promotional efforts for prolonged brand health.

As stated by the new market research report on Outdoor Advertising, Europe represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market led by the retail boom in countries like China, Singapore, Malaysia, Thailand, Dubai, UAE, Hong Kong, and India. Opportunities for advertising in these countries are on the rise largely as a result of the growing base of urban population and the resultant wider audience base of target corporate workers, commuters and shoppers. Other factors driving growth include strong economic growth, rising consumerism, rising standards of living, increase in disposable incomes, changing lifestyles, and industrialization that rivals Western counterparts. Billboards continue to remain the largest outdoor advertising mode, while Transit represents the fastest growing form of outdoor advertising with a CAGR of 6.7% over the analysis period.

Major players in the market include Adams Outdoor Advertising, Adspace Networks Inc., APN Outdoor Pty Ltd., Astral Media Inc., Burkhart Advertising Inc., Captivate Network, V Media Corporation, Clear Channel Outdoor Inc., Clear Media Limited, CBS Corporation, CEMUSA, Daktronics Inc., DDI Signs Inc., EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, Focus Media Holding Ltd., JCDecaux Group, Lamar Advertising Company, MarketForward, Pattison Outdoor Advertising, Primedia Outdoor, IZ•ON Media LLC, Ströer Out-of-Home Media AG, TOM Outdoor Media Group, Van Wagner Communications LLC., and Zoom Media Inc., among others.

The research report titled "Outdoor Advertising: A Global Strategic Business Report" announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in US$ for all major geographic markets including the US, Canada, Japan, Europe (Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey, UK and Rest of Europe), Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand), Middle East & Africa (Israel, Kuwait, South Africa, and UAE), and Latin America (Argentina, Brazil, Chile, Peru and Venezuela). The market is also analyzed by advertising Mode/Format - Billboards, Transit, Street Furniture, and Alternate & Others.

For more details about this comprehensive market research report, please visit -

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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