SIM2 unleashes cinema 4K power at Essential Install Live! Southern Show

SIM2 has landed in the UK for the first stop on its anticipated 2013 SIM2 World Roadshow!

London, UK, 18 June, 2013 - SIM2 is happy to announce the great feedback its products received at the 2013 Essential Install Live! Southern Show - UK's only dedicated custom install trade show.


SIM2 took over the Sports Bar at Sandown Park, transforming it into a real cinema with great attendance. Guests were interested to learn more about our products, as well as, how the company can help their business with what it needs to develop a successful presence in the Custom Install market.

The star of the show was the ultra high-end CINEMAQUATTRO 4K projector. This amazing product features 4K (4096x2160) cinema 1.38in DLP Chipset, and produces darker blacks and brighter whites along with the widest color gamut range for more true-to-life images. The CINEMAQUATTRO is capable of delivering up to 10,000 ANSI Lumen and comes with a choice of nine high quality lenses, full VIP installation and service package, and ISF calibration.
Also on demonstration for the first time in the UK was the latest iteration of the multi-award winning LUMIS family, and the high power, dual lamp SIRIO projector.

SIM2 was delighted to meet so many existing and potential partners, who were all highly impressed by the demonstrations, and looks forward to helping installers maximize the exciting opportunities its new range of products offers through 2013 and beyond.
Stay tuned for an in-depth account on Essential Install Live! and SIM2's new products.

For more information on SIM2's products, please visit SIM2 USA's web site at www.sim2usa.com.

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PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.