South Korean electronics giant LG, utilising the 13th Airport Show running in Dubai until May 8, unveiled its strong portfolio of new digital signage products and solutions for the airports and airlines in the Middle East and Africa (MEA) region which is witnessing phenomenal investments in aviation infrastructure development.
James Park, CEO, LG Middle East and Africa, said: "The sustainable business and economic environment in general and investments in the airports developments in the region offers tremendous growth opportunities. LG is committed to this region by bringing the latest technologies and solutions that suits the present and future needs. Our line-up of products fits perfectly with the ambitions of this region to become one of the worlds's most preferred travel hubs."
The Middle East region is projected to see investments of up to $90bn in aviation industry development until the year 2020, by which time its airports will be handling 400 million passengers annually. The airports in the GCC are known for investing in latest technologies to remain ahead of the competition and for handling large volume of passengers passing through their iconic air transport facilities. Dubai International airport aims to become the world's top airport for international passengers in 2015, up from its present ranking of second globally.
Airports around the world use LG displays for essential as well as peripheral services. Digital signage in airports has exploded in the past decade, and today, apart from the essential displays for Flight Information, Baggage Carousel, Check-in Counters, Self Check-in Counters and Gates, displays are found into every step of passenger experience. Duty Free, Food Retail, Parking, Waiting Area and Meeting Points are prime locations for global brands clamoring to get the attention of passengers and visitors at the airports.
The hugely-diversified conglomerate is consolidating and expanding operations across the Middle East and Africa markets and has evolved into a major player in the B2B segment.
LG is showcasing its market-leading position through the launch of several trustworthy and innovative products and solutions like the world's first 84-inch Ultra HD featuring advanced, energy-efficient IPS panels and offering a breathtaking experience with the sheer size of the display which equals to four 42-inch displays.
The IPS offers revolutionary viewing - high quality picture, original image exact colour matching, watchable image virtually at any angle, superior durability, no blackening defect, smart energy saving and auto brightness sensors.
Also on display is the 55-inch video wall, Stretch Monitors, outdoor signage and EZ sign TV, the world's first TV that comes with signage function in the form of a billboard TV without any additional hardware.
Visitors of the world's top-tier B2B aviation industry event are also having the opportunity to discover the wide variety of solutions built around the interactive screen. On a display is a gigantic video wall with an interactive interface that will provide passengers immersive digital signage experience coupled with Social Networking.
David Kim, Director of LG Electronics for Middle East & Africa, Regional Head Quarter, said: "LG's digital signage portfolio looks stronger than ever before as we aggressively pursue our business in the most-promising region for the aviation industry. LG has been at the forefront of display business for decades. The display application scope continues to grow and LG has shown that it understands and can fulfill such needs."
All LG products and solutions were designed based on "Voice of Customer" and the company has consistently invested in vertical-focused product research and development, he added. For the LG, the Airport Show, which will see the attendance of over 6000 aviation industry professionals over a three-day period, offers an ideal platform to reach out the high-potential regional markets.
He said LG enjoys a market-leading position in public displays that use latest technologies in multiple domains like the 84 inch Ultra HD Display, Video Walls and Outdoor Displays (with 2000 Nits).
The public display technology is currently focused in North America and Europe. In the near future, this industry is expected to grow rapidly in Japan, China and Korea. The MEA is a promising market, especially the six Arabian Gulf Cooperation Council (GCC) states.
In the regional markets, LG is reaching out to local Consultants, System Integrators and Installers about its solid standing in providing suitable and customised solutions for the large commercial operations involving high volume of customers.