Ryan Report Reveals Bank Digital Signage Frustrations

Captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.

MINNEAPOLIS, MN--(May 2, 2013) - The largest ever survey on digital signage adoption in retail financial services, reveals that despite skyrocketing adoption, day-to-day challenges continue to frustrate.


The Ryan Report, published by retail marketing agency John Ryan, captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.

More than half of survey respondents said they have been only "moderately satisfied" with their deployments -- citing challenges with message localization, content creation and ease of use of the content management system as the main frustrations. The banks also revealed a wide spectrum of additional challenges ranging from unexpectedly high FTE requirements to IT challenges.

John Ryan say that these critical pitfalls can be overcome through a marketing -- versus purely technical -- point of view on digital signage. This involves internal goal setting, team structure and participation, careful vendor selection and messaging strategy and execution carried out with the same thoughtful approach that a bank would use for traditional marketing initiatives.

"A network without marketing is a failed network..." said Tom Pritzker, Executive Vice President of Client Relationship Management at John Ryan, "...Successful adopters use a range of strategic tools and techniques to produce engaging and locally relevant content at acceptable production cost."

The report suggests there is ample room for improvement in how banks use their digital signage networks: targeting methods continue to be quite basic, with region or branch-level targeting far surpassing more sophisticated, data-driven targeting approaches. Integration of social media, mobile devices and tablets also remains in the experimental phase.

The full report can be viewed for free here: www.johnryan.com

About John Ryan

John Ryan is a global retail-marketing agency specializing in Total Store Messaging systems for retail banks. With print, digital and integrated programs deployed in more than 50,000 branches worldwide, we are the global leader in point-of-sale marketing services for the financial services sector.

Today, John Ryan's Messaging Manager is the most widely installed digital signage platform in U.S. and European retail banks, supporting networks from 150 to 3,000 branches with a wide range of one-way and interactive retail communications programs. The immediacy, site-specific relevance and dynamism that are uniquely achieved through digital messaging have enabled our clients to realize sustained sales increases of 10%+.

Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.