Captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.
MINNEAPOLIS, MN--(May 2, 2013) - The largest ever survey on digital signage adoption in retail financial services, reveals that despite skyrocketing adoption, day-to-day challenges continue to frustrate.
The Ryan Report, published by retail marketing agency John Ryan, captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.
More than half of survey respondents said they have been only "moderately satisfied" with their deployments -- citing challenges with message localization, content creation and ease of use of the content management system as the main frustrations. The banks also revealed a wide spectrum of additional challenges ranging from unexpectedly high FTE requirements to IT challenges.
John Ryan say that these critical pitfalls can be overcome through a marketing -- versus purely technical -- point of view on digital signage. This involves internal goal setting, team structure and participation, careful vendor selection and messaging strategy and execution carried out with the same thoughtful approach that a bank would use for traditional marketing initiatives.
"A network without marketing is a failed network..." said Tom Pritzker, Executive Vice President of Client Relationship Management at John Ryan, "...Successful adopters use a range of strategic tools and techniques to produce engaging and locally relevant content at acceptable production cost."
The report suggests there is ample room for improvement in how banks use their digital signage networks: targeting methods continue to be quite basic, with region or branch-level targeting far surpassing more sophisticated, data-driven targeting approaches. Integration of social media, mobile devices and tablets also remains in the experimental phase.
The full report can be viewed for free here: www.johnryan.com
About John Ryan
John Ryan is a global retail-marketing agency specializing in Total Store Messaging systems for retail banks. With print, digital and integrated programs deployed in more than 50,000 branches worldwide, we are the global leader in point-of-sale marketing services for the financial services sector.
Today, John Ryan's Messaging Manager is the most widely installed digital signage platform in U.S. and European retail banks, supporting networks from 150 to 3,000 branches with a wide range of one-way and interactive retail communications programs. The immediacy, site-specific relevance and dynamism that are uniquely achieved through digital messaging have enabled our clients to realize sustained sales increases of 10%+.