Ryan Report Reveals Bank Digital Signage Frustrations

Captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.

MINNEAPOLIS, MN--(May 2, 2013) - The largest ever survey on digital signage adoption in retail financial services, reveals that despite skyrocketing adoption, day-to-day challenges continue to frustrate.


The Ryan Report, published by retail marketing agency John Ryan, captures the views of retailing and marketing executives at 204 banks operating 153,272 branches in 32 countries.

More than half of survey respondents said they have been only "moderately satisfied" with their deployments -- citing challenges with message localization, content creation and ease of use of the content management system as the main frustrations. The banks also revealed a wide spectrum of additional challenges ranging from unexpectedly high FTE requirements to IT challenges.

John Ryan say that these critical pitfalls can be overcome through a marketing -- versus purely technical -- point of view on digital signage. This involves internal goal setting, team structure and participation, careful vendor selection and messaging strategy and execution carried out with the same thoughtful approach that a bank would use for traditional marketing initiatives.

"A network without marketing is a failed network..." said Tom Pritzker, Executive Vice President of Client Relationship Management at John Ryan, "...Successful adopters use a range of strategic tools and techniques to produce engaging and locally relevant content at acceptable production cost."

The report suggests there is ample room for improvement in how banks use their digital signage networks: targeting methods continue to be quite basic, with region or branch-level targeting far surpassing more sophisticated, data-driven targeting approaches. Integration of social media, mobile devices and tablets also remains in the experimental phase.

The full report can be viewed for free here: www.johnryan.com

About John Ryan

John Ryan is a global retail-marketing agency specializing in Total Store Messaging systems for retail banks. With print, digital and integrated programs deployed in more than 50,000 branches worldwide, we are the global leader in point-of-sale marketing services for the financial services sector.

Today, John Ryan's Messaging Manager is the most widely installed digital signage platform in U.S. and European retail banks, supporting networks from 150 to 3,000 branches with a wide range of one-way and interactive retail communications programs. The immediacy, site-specific relevance and dynamism that are uniquely achieved through digital messaging have enabled our clients to realize sustained sales increases of 10%+.

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.