Screen Innovations Aims to Reinvent the Middle Market With the Addition of Reference Quality Pure™ Zero Edge Projection Screens

Pure™ reproduces projected images brilliantly without any measurable color shift or visible texture

Austin, TX - April 29, 2013 - Screen Innovations (SI), a leading US-based manufacturer of projection screens and associated technologies, today announces the addition of two (2) new reference quality screen material options to the Company's acclaimed Zero Edge line of projection screens. Aptly named, Pure™ White is a 1.3 gain screen, Pure™ Gray is a .8 gain screen, and both feature SI's sleek and stylish Zero Edge bezel.

Touted by integrators as being "the coolest, most forward-thinking solution to hit the Residential and Commercial entertainment space since the flat panel TV," Pure™ Zero Edge redefines what white and gray projection screens can do to enhance the visual entertainment experience.

Filling a void onscreen and in the marketplace, Pure White and Pure Gray Zero Edge projection screens feature SI's proprietary Micro Texture that is nine (9) times finer and smoother than that of the best screen material available on the market today. Capable of reproducing perfect resolution from 1080P to 8K and beyond, Pure delivers image quality that is razor sharp with perfect color and uniformity that provides a sensory experience unlike any other.

"Resolving the most common complaints associated with white and gray projection screens, Pure™ reproduces projected images brilliantly without any measurable color shift or visible texture," stated Ryan Gustafson, president and founder of Screen Innovations. "It redefines the middle market by providing the coolest, most impressive and cost effective solution for video purists, enthusiasts and everyday viewers alike."

Designed to be quickly and easily installed, Pure Zero Edge screens do not require any additional assembly once unpacked. Mounting options include on-wall or flown from the ceiling by slender cables. New optional LED Lighting is built in to the frame and now incorporates six (6) custom preferences and 256,000 colors, including 6500 kelvin white. This unique feature set provides an incredibly sleek appearance and immersive entertainment experience that can't be achieved with any other screen.

Available in large-format projection screen sizes up to 120" in 16:9 and up to 150" in 2.35:1, the Zero Edge line now includes Pure White 1.3 gain, Pure Gray .85 gain, Black Diamond 2.7 gain, Black Diamond 1.4 gain or Black Diamond .8 gain screen materials. Prices start at $1599 MSRP, and are based on configuration.

The most affordable, innovative and versatile screen technology available, Pure Zero Edge carries a lifetime replacement policy and sets a new aesthetic standard that is currently unmatched in the Residential or Commercial marketplaces. Those interested in learning more about Pure or the SI value proposition are encouraged to visit or call (512) 832-6939.

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