Scrabble Entertainment Launches Affordable Digital Conversion Leasing Program for Exhibitors

Supported By Individual Major Hollywood Studios, Program Offers Flexible Path to Digital Conversion

Scrabble Entertainment, an international deployment entity, is excited to announce the immediate roll-out of its affordable lease-to-own digital conversion program. The program to deploy DCI-compliant digital cinema equipment is supported by major Hollywood studios in the form of certain financial contributions pursuant to the terms of each agreement separately reached with each studio. The program does not require any financial pre-qualifications or credit check of any kind. The lease term, with an option to buy the equipment at the end of the lease at no residual value, will be of immense value to all potential exhibitors. Among the Hollywood studios that have signed up so far to separate, non-exclusive agreements are Warner Bros. Pictures, Walt Disney Motion Pictures, Universal Pictures, Paramount Pictures, and 20th Century Fox. Scrabble is also in advanced negotiations with Sony Pictures Releasing Corporation.


"Scrabble Entertainment has enjoyed exceptional success in helping exhibitors convert to digital cinema in several countries, where we are responsible for 100% conversion of multiplexes covered by our programs," noted Ranjit Thakur, founder and CEO of Scrabble Entertainment, which also recently expanded into South America. "We recognized the extraordinary financial pressures faced by many thousands of independent exhibitors, drive-in theatres, and art house theatres throughout the United States and Canada, which operate under tight budgets and could not easily afford the move to digital cinema technology. Working with preferred equipment suppliers and technical service providers, and with the financial support to be provided by the Hollywood studios under their respective agreements, we developed this flexible, lease-to-own program specifically tailored to accommodate the conversion of such screens to digital projection."

Scrabble Entertainment has partnered with Christie Digital Systems, USA Inc, not only to supply equipment to the program, but also to include Christie Managed Services, which will provide remote monitoring and comprehensive maintenance, with round-the-clock support through Christie's Network Operations Center (NOC), along with preventative servicing and on-site emergency response.

"Local theaters are often important cultural and social hubs in their communities, and it is vital that they continue to provide quality entertainment to moviegoers," said George Scheckel, Director of Business Development for Entertainment Solutions, Christie. "We are very pleased to be selected by Scrabble Entertainment as a preferred supplier of DCI-compliant digital cinema projectors, as well as a provider of technical support through Christie Managed Services. With more than 80 years of experience working with exhibitors of all sizes, we are ready to ensure a seamless move to digital by providing the highest quality equipment and service expertise, throughout the conversion process and for years to come."

Scrabble is at CinemaCon 2013, Meeting Services Boardroom, Promenade Level (Across from Capri Room), Caesars Palace® Las Vegas.

About Scrabble Entertainment
Scrabble Entertainment is an international deployment entity and India's only DCI- compliant digital cinema deployment company with VPF contracts with all six major Hollywood studios. The company has successfully been a catalyst in the conversion of several multiplexes and launched major deployment programs in India, the Middle East, Israel and South America. Working in partnership with content and technology providers, projector manufacturers, and other diverse distributors, Scrabble offers a seamless transition to digital cinema technology, providing the entire range of services that include installation, maintenance and training. Scrabble capitalizes on its extensive industry partnerships across all disciplines to offer exhibitors a lower cost-of-entry, with maximum flexibility in lease programs, as well as enhanced revenue streams and playback of alternative content. For more information, log on to
www.ScrabbleEntertainment.com.

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