Core Brands Goes Live With Enhanced Global Cloud Business Management Software

Solution Consolidates Processes Across Brands and Introduces Improved New Customer Portal

PETALUMA, Calif. -- April 3, 2013 -- Core Brands today announced that the group has gone live with its new enterprise resources planning (ERP) and customer relationship management (CRM) software. Using NetSuite(R) OneWorld, Core Brands can now manage its entire portfolio of brands, products, and processes using a single cloud solution while offering customers enhanced functionalities related to pricing, ordering, and shipping via the introduction of a new customer portal. Effective immediately, all orders will be processed using the new system across the group's five warehouse locations.

"With the rollout of NetSuite OneWorld, Core Brands is unveiling a seamless management solution that will give customers access to our business like never before," said Dave Keller, senior vice-president of sales at Core Brands. "Using our new customer portal, partners can now receive leads on sales opportunities, save orders, monitor sales programs, and interact with our brands anytime, anywhere. We are fully confident that the simplicity, effectiveness, and functionalities of our new system will both strengthen the synergies between our brands and most importantly improve the overall customer experience."

NetSuite OneWorld, a leading ERP, CRM, and ecommerce solution, provides Core Brands partners with a single source for the group's entire range of award-winning products. As a result, customers can enjoy new capabilities, such as convenient one order/one invoice processing, across the Core Brands portfolio. To simplify the transition to the new system, Core Brands is unveiling a single pricing policy that will preserve the margins that customers have already been enjoying through individual brands. The group is also introducing a new Core Loyalty Discount program, which will reward customers for their dedicated support.

More information on Core Brands is available at

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About Core Brands
Headquartered in Petaluma, Calif., Core Brands is a division of the Nortek Technology Solutions Segment. Core Brands combines the product and marketing strengths of 10 iconic audio, power management, and control brands into a single business unit that includes ATON(R), BlueBOLT(R), ELAN(R), Furman(R), Niles(R), Panamax(R), Proficient(R), SpeakerCraft(R), Sunfire(R), and Xantech(R) brands. Core Brands has more than 190 years of combined experience in the residential, commercial, and professional markets, and more than 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.

Core Brands is a subsidiary of Nortek Inc., a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit for more information.

All trademarks appearing herein are the property of their respective owners.

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