Beamr Unveils Breakthrough Video Delivery Technology With Unprecedented 75 Percent Bitrate Reduction

Proven media optimization technology enables the delivery of HD content to mobile destinations, and 4K Ultra HD content to broadband subscribers

TEL AVIV, Israel, Feb. 12, 2013 -- Beamr, the renowned team of media compression and delivery experts behind the widely-acclaimed JPEGmini photo compression technology, today unveiled Beamr Video, enabling the delivery of high quality video at low bitrates using standard H.264 video streaming. Capable of supporting any resolution up to 4K UltraHD, Beamr Video's patent-pending optimization technology automatically reduces the bitrate of H.264 video streams by up to 75 percent (4x) without affecting perceptual quality. The optimized streams retain the full resolution, quality and standard H.264 format of the original streams. As such, Beamr Video technology can cut costs for content providers and vastly improve the viewing experience for customers.


Because Beamr Video streams are fully industry standard H.264 (MPEG-4 AVC) streams, they can be played by any media player, browser or consumer device without installing special software, enabling the seamless delivery of higher quality video with a fast start and continuous streaming experience over low bandwidth channels to fixed and mobile destinations.

The technology is automatic, always safe and ensures that video content is packaged at maximum quality with the minimum number of bits. Beamr Video supports any video resolution up to 4K UltraHD and accepts any standard video file as input. While the upcoming HEVC (H.265) standard promises up to 50 percent bitrate reduction compared to H.264, Beamr Video is capable of higher reduction ratios of H.264 streams today, without requiring the installation of new clients.

"Beamr Video's ability to package the maximum quality in the minimum amount of bits has the potential to fundamentally alter the streaming video industry, allowing it to support the insatiable demand for global video delivery without sacrificing quality on TVs, PCs and ultimately, the next frontier - smartphones and tablets," said Sharon Carmel , CEO of Beamr.

Online streaming services such as Netflix, Amazon and iTunes typically encode full HD (1080p) streams at 5-6 Megabits per second (Mbps). Utilizing Beamr Video optimization can reduce the required bitrate for full HD streaming to around 3-4 Mbps, enabling smoother playback, support for customers with lower broadband connectivity, and significant delivery cost savings to the streaming service providers.
The table below summarizes the typical bitrate reduction ratios achieved by Beamr Video for various types of content:

Content Source Beamr Video Bitrate reduction

*Blu-ray Discs 50 - 75%
*Consumer video cameras (AVCHD, DSC, mobile) 50 - 70%
*Download services (iTunes, Amazon) 40 - 50%
*Streaming services (Hulu, Netflix, YouTube) 20 - 40%

About Beamr
Beamr (formerly ICVT), is an innovative private company comprised of the world's leading imaging scientists, veterans of the Israeli technology industry who are also successful entrepreneurs. Headquartered in Tel Aviv, Beamr is focused on improving the quality, speed and user experience of photo and video sharing.

Beamr's patented-pending photo and video media optimization technology also powers JPEGmini™ for Mac (www.jpegmini.com) and beamr™ for iPhone (www.beamr.com), two ground-breaking apps that optimize photo files to free up valuable storage space and share them at lightning speed.
For more information about Beamr Video, please visit www.beamrvideo.com

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.