The highly anticipated wireless version of the company's unique open ear headphones is now shipping. The event is being celebrated with a contest using the new social video site, Vine.
East Syracuse, NY
February 12, 2013
AfterShokz, the brand known for its unique open ear headphones powered by patent pending bone conduction technology, is pleased to confirm that their eagerly anticipated Bluez, the world's first open ear wireless Bluetooth headphones, are now shipping. Customers in the U.S. and Canada that pre-ordered Bluez should expect to receive them before the end of this month.
AfterShokz is thrilled to be the first to market with a product they believe will change the Bluetooth headphones category. They're celebrating the occasion with a creative contest that allows members of their social community to win one of the first pairs of Bluez. By reimagining the standards of headphones, including disregarding the traditional requirement for headphones - the ears - AfterShokz is revolutionizing Bluetooth headphones of the future. So along the lines of embracing new technology and celebrating change, participants are encouraged to use the new social video network, Vine, to submit a vine (a six second video clip) that illustrates some form or fashion of change. The vine, along with its narrative caption, that most imaginatively delivers the concept of change will be rewarded with a pair of coveted Bluez. The contest begins today and runs through February 19, with a winner selected and announced on February 20, 2013. To ensure a vine is considered, participants are asked to include the hashtag #vinebration in their caption and tag @aftershokz when sharing on Vine, Twitter and/or Facebook. Additional details are outlined on the company's newly launched blog.
The company has evolved the sport headphones category with their creative use of bone conduction technology to transfer stereophonic sound without covering or plugging the ears - innovation yet to be matched. That unique open ear design offers more than just increased comfort when worn at length; it allows users to hear ambient noise, heightening awareness and fostering safety, particularly critical during outdoor activity. AfterShokz Bluez headphones offer a similar open ear design and utilize bone conduction technology in the same fashion, yet add the benefit of wireless Bluetooth capability to deliver the most comfortable and safe option for wireless voice communication and music play.
"We're a young company staffed with some of the most creative minds I've ever had the pleasure of working with - the development of Bluez is just one example of that," said Bruce Borenstein, president and CEO of AfterShokz. "Our community of customers and fans has been a consistently motivating force throughout this venture, so it only makes sense that we bring our community in on our celebration of ingenuity."
About AfterShokz Bluez
AfterShokz Bluez open ear wireless Bluetooth headphones deliver the most comfortable and safe option for wireless voice communication and music play. Unlike conventional Bluetooth devices that use the eardrums to transmit sound and are designed for use in one ear, Bluez are stereo headphones that rest comfortably in front of the ears and utilize bone conduction technology to transmit sound through the cheekbones to the inner ears, bypassing the eardrums completely. With both ears open, users wearing Bluez can remain alert to ambient noises - from traffic sounds when in use outdoors or while driving, to a nearby colleague in the office.
The elegant and simple design of AfterShokz Bluez headphones consists of an ergonomic, extremely stable, one-piece wraparound headband. This headband wraps over the ears and features an adjustable (and removable) inner tension band to comfortably accommodate a wide range of head sizes. The open ear style and light overall weight make Bluez far more comfortable than traditional Bluetooth headsets, especially when used over extended periods of time. Those that find conventional Bluetooth accessories to be uncomfortable to wear, or are frustrated by products that fall out of the ear during even mild levels of activity, will be pleased by how stable Bluez feel. A make/take call button on the right transducer, a pause/advance button on the left transducer and volume controls on the back of the headband gives users total control over their music, podcasts and phone calls right from the unit.
Public demand for a wireless version of their globally popular open ear sport headphones fueled the development of Bluez, which debuted during the 2013 International CES at the Las Vegas Convention Center last month. AfterShokz Bluez have already garnered significant attention even prior to consumer availability, earning a prestigious CES Innovations 2013 Design and Engineering Award in the headphones category. Notably, blind and hearing-impaired persons have reported that pairing AfterShokz headphones with assistive devices such as screen readers, global guidance technologies, cell phones and audio players, provides them the opportunity to remain acutely in touch with surroundings.
AfterShokz Bluez (MSRP $119.95) are currently available, to customers in the U.S. and Canada only at this time, on the company's website: www.aftershokz.com. Additional availability via select retailer partners will be announced soon.
AfterShokz brings patent pending bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to everyday sport, mobile and Bluetooth headphones. AfterShokz offers consumers a more comfortable, healthy and safe listening experience with several innovative models of open ear stereo headphones. Unlike conventional headphones and earbuds that use the eardrums to transmit sound, AfterShokz open ear headphones sit comfortably in front of the ear and transmit sound through the listener's cheekbones to the inner ear, bypassing the eardrum completely. To learn more about the company's use of bone conduction technology and detailed features of these award-winning headphones, please visit www.aftershokz.com.