Parks Associates: 60-80% of U.S. broadband home owners willing to pay for energy-saving products

Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely.

Dallas, TX, January 30, 2013 - Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings.


The international research firm will present new energy research at the half-day workshop "Understanding Utilities and Consumers: Energy Management Markets" on February 25, 1:00-5:00 p.m. in San Antonio, prior to the fourth-annual Smart Energy Summit. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance.

"The level of energy savings contributes only a portion of the perceived value of a product," said Stuart Sikes, President, Parks Associates. "The energy market has a variety of innovative solutions such as Lowe's Iris line and the Nest Learning Thermostat. At our workshop at the Smart Energy Summit, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities."

Workshop Presenters:

Hudson Levy, Senior Product Marketing Manager, Alarm.com
Greg Ennis, Technical Director, Wi-Fi Alliance
Speaker TBD, UPnP Forum
John Barrett, Director, Consumer Analytics, Parks Associates
Stuart Sikes, President, Parks Associates
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Workshop Sessions:

Consumer Perspectives: Security, Energy, and Home Management Services
Convergence in the Connected Home
Scaling to Keep Pace with Explosion of Connected Devices
Connecting with Utilities

The workshop will also highlight new research from Parks Associates' survey of U.S. electric utilities that offers insights into their communication methods and protocols. This survey of utility executives throughout the nation also found positive interest in partnerships with OEMs and security and broadband service providers.

Smart Energy Summit is the only executive conference that specifically focuses on home energy management solutions, consumer engagement, and perspectives from utilities, telcos, and other service providers. The event features keynotes from Lowe's and Honeywell and a joint presentation from Alarm.com and SDG&E.
Visit http://www.smartenergysummit2013.com or contact 972-490-1113, sales@parksassociates.com for information. Media can register online at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.

At this annual conference, Parks Associates analysts, media, and industry leaders evaluate new partnerships, strategies for consumer engagement, and deployment plans for energy and management solutions in the connected home.

The summit agenda features executives representing utilities, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

The fourth-annual Smart Energy Summit will take place February 25-27, 2013, at the Sheraton Gunter Hotel in San Antonio, Texas. www.smartenergysummit2013.com

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