Innovation and Affordability Open up Home Automation to a Larger Audience, finds Frost & Sullivan

Market is rapidly heading toward mainstream commercialisation

LONDON - 29 January, 2012 - In the last three years, numerous home automation related products have been introduced into the market. Existing market players have upgraded their product lines, while new entrants have introduced new offerings. Everyone is increasingly focusing on smart technologies. Manufacturers of individual home automation functions, such as security, climate control, window treatment systems or access control, have launched new smart products.

New analysis from Frost & Sullivan ( European Home Automation Market, finds that the market earned revenues of €223 million in 2012 and estimates this to reach €348.2 million in 2017.

While the home automation market is seeing a shift in technology and increased demand for novel products, the supply chain is also responding to such developments.

"While installation of home automation has been of interest almost exclusively to professional home automation specialists, an increasing number of manufacturers are trying to simplify home automation technology, and spread installation and programming know-how to more participants in the supply chain," noted Frost & Sullivan Environment and Building Technologies Senior Industry Analyst Hammam Ahmed. "They have intensified their focus on training traditional electrical contractors, and are exploring other routes to market in order to reach a wider customer base. This will have a positive impact on the supply chain in the future."

Since the introduction of tablet computers in 2010, the market has changed dramatically. For example, home automation user interface (UI) prices have fallen considerably. This means one of the key differentiating factors between the luxury and mass home automation systems has almost disappeared. In the past, intuitive UI were almost exclusive to luxury home automation systems.

"Currently, even the most simple home automation system includes an intuitive UI through an application on a tablet computer, at a fraction of the price of a luxury propitiatory UI," remarked Ahmed. "This has helped home automation in appealing to a wider customer base and providing the market with a compelling offering at a relatively low price."

As mass market participants drastically improve their systems, the gap between the luxury and mass market segments is gradually narrowing. This is also expected to create a mid-range segment where both segments are likely to rally. Revenue growth will be fuelled by the increasing demand for such mid-range systems.

"Luxury segment participants are expected to continue to reduce prices to cater to a wider customer base, and mass market companies are likely to continue to provide more system functionalities at the existing price," concluded Ahmed.

If you are interested in information on this research, please send an email to Chiara Carella, Corporate Communications, at, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

European Home Automation Market is part of the Building Management Technologies Growth Partnership Service programme. Frost & Sullivan's related research services include: World LED Lighting Markets, Energy Management Opportunities: HEMS and BEMS Markets, European Lighting Controls Markets, and,, North American Building Automation System Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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