Digital Signage Expo & DPAA Present Full Day 4th Annual Digital Place-Based Advertising Summit Sponsored by the Arbitron, Show Media, AdWeek, MediaPost, OAAA,
Advertising Summit to be held in Las Vegas on Tuesday, February 26th
Atlanta - Digital Signage Expo® (DSE), the world's largest and longest running International Tradeshow and Conference dedicated to digital signage, interactive technology and digital place-based and out-of-home networks (DOOH), announced today that the Digital Place-Based Advertising Association (DPAA) will partner in and assist in programming its annual Advertising Summit to be held in Las Vegas on Tuesday, February 26th.
The all-new comprehensive full day DPb Advertising Summit will address the current size of the market, its projected growth, the wealth of research and audience metrics available, identify the challenges inherent in planning/buying and designing creative applications for the medium, and how to overcome those obstacles.
DSE's 4th annual DPB Advertising Summit will feature:
*A Keynote panel headed by Patti Foley, Director, Marketing Communications & Merchandising, Jack in the Box, and Jill Nickerson, VP, Director of DOOH, Horizon Media
*An overview of industry economics, trends and the latest results of the 6th Annual Digital Out-of-Home Media Forecast, presented by PQ Media's Patrick Quinn
*"Advances in Digital Place-based Metrics & Currency," presented by Diane Williams, Senior Media Research Analyst, Arbitron
*Keynote Lunch: "Brands Brains & Buying - Creating Chatter that Matters," presented by David Kepron, Owner, Retail (r)Evolution, LLC
*"SoLoMo Meets Digital Place-based: New Tools for Consumer Engagement," moderated by Jeremy Lockhorn, Vice President, Emerging Media Razorfish
*"Digital Place-based Marketplace Demand & Direction," a discussion with Rick Robinson, MacDonald Media, Jack Sullivan, Starcom World Wide, Dave Matera, OOH Pitch, Daniel Wilkins, N2, and Rocky Gunderson, SierraRock
*"Creative Campaigns" an overview of 2012's outstanding work for Digital Place-based creative
Susan Danaher, President of the DPAA who will be moderating the event said, "This Summit provides a unique educational opportunity for agencies and advertisers to meet, exchange ideas, see the newest developments in planning and buying digital place-based networks to create better efficiencies and heighten consumer engagement."
Advertising Agency professionals and brand marketers may purchase the full day Tuesday, 2/26 Advertising Summit separately at a cost of $99 through Friday, 2/1 and thereafter for $125. The full program curriculum can be viewed at: http://www.digitalsignageexpo.net/4th-annual-digital-place-based-advertising-summit
Registration available at www.digitalsignageexpo.net.
Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.
About the DPAA
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org - Twitter: @DPAAds
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.