Focusing on "Advancements in Digital In-Store Marketing"
Atlanta - Digital Signage Expo® (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will feature Platt Retail Institute Retail Forum as a pre-conference educational opportunity.
PRI's Retail Forum, which will run from 12:30-5:30 pm is one of 14 pre-conference educational programs to be presented on Tuesday, February 26, 2013. PRI's Forum will feature discussions by digital signage and retail industry professionals from organizations such as AT&T, Kroger and Wells Fargo, on emerging trends and winning applications in customer facing in-store marketing technologies, with an emphasis on omni-channel marketing solutions.
Steven Keith Platt, Director and Research Fellow at PRI said, "The immersive half day program is designed to help attendees learn about successful customer engagement techniques, what retailers can do to ensure success of their on-premise networks, why omni-channel marketing is key, and how to implement and coordinate all marketing channels." He added, "An understanding of technology is no longer optional. It is important for retailers to understand and take advantage of how in-store technologies are evolving to build a competitive advantage."
Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE said, "Digital Signage Expo is very pleased to be able to include an in-depth half-day program by the Platt Retail Institute among its rich variety of pre-conference educational opportunities that allow attendees to explore different facets of the digital signage industry."
Registration for PRI's pre-conference seminar, all of DSE's Tuesday, February 26th pre-conference seminars, or any of the DSE 2013 educational conference seminars on Wednesday and Thursday, February 27th and 28th is now available online at www.digitalsignageexpo.net.
Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.
About Platt Retail institute
Platt Retail Institute (PRI) is an internationally recognized consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies to integrate various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research.
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.