BrightSign and TMM Communication Digitize Duty Free Stores at Charles de Gaulle International Airport in Paris, France
Cutting-edge Digital Signage Reinvents the Duty Free Shopping Experience
LOS GATOS, CA - (January 14, 2013) - BrightSign, LLC®, the market leader in digital signage players,
Paris Duty Free shops in Charles de Gaulle International Airport. The Soci©t© de Distribution
A©roportuaire (SDA), a joint venture between A©roports de Paris and Aelia (LagardĂ¨re Services), chose
BrightSign and TMM Communication to implement its strategy for digital communication at Buy Paris
Duty Free, the retail brand created by SDA.
The flagship store at Charles de Gaulle airport in Paris opened March 27, 2012 and is equipped with
seven double-horizontal, ceiling-mounted screens, and a wall of screens spanning nine square meters.
A second store opened June 28 in the new departure lounge of Terminal 2E at Charles de Gaulle, and
was exclusively equipped with high-impact formats: a pair of display walls covering 14 square meters
apiece, and a column comprised of 36 synchronized screens.
"BrightSign's players deliver high-quality video content, perfectly synchronized to the 46- and 70-inch
Samsung displays in massive video walls, as well as the architectural arrangement of 36 43-inch
Hyundai screens situated in a circular column," commented Michel Baronnier, president of TMM
Communication. "This impressive installation truly captivates the attention of travelers as they make
their way through the duty-free shopping area."
The technical study, project management, content integration and installation of the digital signage
solution were conducted by TMM Communication. The company selected BrightSign players because
they offered the reliability to withstand the 24/7 nature of an airport setting, and the ability to
synchronize HD video flawlessly, across multiple video walls.
Mr. Baronnier further explained, "After the successful installation at FNAC, we were confident in using
BrightSign products for this innovative and incredibly high-impact installation. In addition to a quick
deployment timeline, we also appreciated the players' low consumption of electricity, because you
can imagine the result behind a 36-screen video wall had we used 36 400w PCs!"
All told, the stores include a combination of more than 110 BrightSign HD210 and HD1010 players in
BrightSign LLC 16795 Lark Avenue Los Gatos California 95032 408.852.9263 www.brightsign.biz
four airport store locations. Point-of-sale messaging and imagery is delivered on synchronized video
walls, positioned in unique and challenging configurations throughout each store location. Advanced
interactivity triggered by IR detector enables efficient and surprising signage that runs only when a
person enters the area in front of the display.
Despite limited space behind screens and within video wall columns, BrightSign players created a
unique and technically complex installation showcasing the mastery of the company's technological
innovation. The video wall synchronization features Full HD video quality to attract customers into the
store, and further, to engage them with the brands carried in-store. The result is an unparalleled
shopping experience, with stunning visuals that successfully draw the attention of weary travelers,
capturing revenue that was previously out of reach.
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the
company develops products, software and networking solutions for digital signage. BrightSign's solidstate
digital sign controllers set new standards for both stand-alone and networked digital signage
applications with their superior video quality, reliability, affordability, ease of use and interactivity.