PIONEER JOINS HDBaseT ALLIANCE TO BROADEN CONNECTIVITY OPTIONS IN HOME THEATER PRODUCTS

HDBaseT has been embraced by professional AV installers worldwide, which is creating demand from consumers for broader availability.

LAS VEGAS - CES (January 8, 2013) - Pioneer Electronics (USA) Inc. (Booth #1101) and the HDBaseT Alliance (LVCC, South Hall 2, MP25168) today announced that Pioneer has joined the Alliance, which will allow Pioneer to incorporate HDBaseT® technology into its home consumer audio and video products. HDBaseT technology enables the delivery of uncompressed high definition video, audio, Internet, controls and power over a single cat5e/6 cable.


"HDBaseT represents the next significant step in the evolution of the home theater system. Integrating the technology into our products will make setup and control of even the most complex home theater systems faster and easier," said Chris Walker, director of AV product planning and marketing for the Home Electronics Division of Pioneer Electronics (USA) Inc. "Pioneer always strives to offer outstanding connectivity, state of the art engineering, and exceptional audio and video reproduction across all of its products. Incorporating HDBaseT is another way to ensure that our customers make the most of their home theater experience."

"HDBaseT has been embraced by professional AV installers worldwide, which is creating demand from consumers for broader availability," said Micha Risling, marketing chair for the HDBaseT Alliance. "Having Pioneer join the HDBaseT Alliance will help us meet that growing demand in 2013."

One Cable for All Connections

The HDBaseT technology is a high-definition multimedia content delivery standard ideal for home entertainment systems and business applications. In a home theater, HDBaseT can connect all entertainment devices in a setting through its 5Play™ feature set, converging uncompressed full HD digital video, audio, 100BaseT Ethernet, up to 100W of power and various control signals through a single 100m/328ft CAT5e/6 cable with RJ45 connectors.

Pioneer Joins the HDBaseT Alliance

In order to integrate HDBaseT technology into its products, Pioneer has joined the HDBaseT Alliance, a cross-industry alliance that promotes and provides a technical standard for HDBaseT technology for the distribution of uncompressed HD multimedia content. Founded by LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor, the HDBaseT Alliance and its member companies work together to create a global standard for advanced digital media distribution.

HDBaseT in Magnolia

Consumers can see the features and benefits of HDBaseT-integrated home theater systems in-person at Magnolia Design Centers inside Best Buy stores.

About Pioneer

Pioneer's Home Electronics Division develops award-winning audio and video home theater products including A/V receivers, Blu-ray Disc™ and DVD players, and speakers. The company's brands include Pioneer® and Elite®. More details can be found at www.pioneerelectronics.com.

About HDBaseT Alliance

HDBaseT Alliance is comprised of leading cross-industry companies formed to promote and standardize HDBaseT™ technology for whole-home and commercial distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT technology is 5Play™, a feature set that converges uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable and various control signals through a single LAN cable.

Members supporting HDBaseT technology play a pivotal role in defining the future of multimedia transmission and data communication in the consumer electronics and content provider industries. For additional information on HDBaseT Alliance and membership benefits, visit www.HDBaseT.org.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.