New Brand Symbolizes the Company's Singular Focus on Transforming Connected Home Entertainment
SAN DIEGO, Jan. 3, 2013 -- Entropic (Nasdaq:ENTR), a world
launched its new brand identity, inclusive of a refreshed corporate logo,
evolved message platform, re-designed Web site, and a more vibrant corporate
color palette and image scheme combination.
The updated brand identity represents a significant shift in Entropic's
overall vision, look and message. The Company felt an updated brand was
important to unify its global organization since making two transformative
acquisitions in 2012.
The corporate logo has been modernized to reflect the newly integrated
Company, yet maintains the integrity of key elements within its original
logo such as the curved symbol, which is illustrative of the entropy curve
from which the Company's name is derived. The new logo adds dimension and
motion to the previous logo symbol, reflecting the Company's ability to move
video and other multimedia content into and throughout the home and on the
go. The logotype is upright and powerful, underscoring the strength in the
Company, its global team and its product portfolio. Entropic also moved to a
more energetic color palette indicative of the vibrancy within the connected
home industry, and employed a master-brand circuitry theme to emphasize the
role Entropic plays in powering connected home entertainment with its
silicon and software solutions.
Under the new brand identity, the Company dropped "Communications" from its
name in all new marketing communications programs. This deliberate move
showcases that in a world of converged devices, markets and offerings,
Entropic is focused on serving the connected home entertainment market.
"Since growing through acquisition, we required a stronger brand identity to
distinctly communicate Entropic's integrated focus, singular vision for
delivering platform semiconductor solutions and dedication to instilling
confidence in a unified product roadmap," said Chris Fallon, senior
director, Corporate Communications, Entropic. "We believe the new brand
identity and logo tightly blends Entropic's global resources and further
strengthens the Company on its mission to transform the way digital home
entertainment is delivered, connected and consumed."
The previous logo and brand guidelines served the Company for more than a
decade. During that period, Entropic expanded its portfolio and evolved into
the only pure-play platform semiconductor company in connected home
entertainment. Today, Entropic transforms the way digital entertainment is
delivered and distributed into and throughout the home with its direct
broadcast satellite (DBS) outdoor unit (ODU) and Broadband Access silicon
solutions; addresses how content is connected within the home via MoCA(R)
(Multimedia over Coax Alliance) silicon and software; and enables the secure
consumption of media in the home through world-class system-on-a-chip (SoC)
technology and transcoding-partnered solutions.
An evolution brand video can be viewed on the Company's YouTube page and the
full story of the Company evolution can be found on its newly designed Web
site in the corporate profile section. For this rebrand initiative, Entropic
worked in close collaboration with creative partner Promar Designs, based in
San Diego, Calif.
Entropic is a world leader in semiconductor solutions for the connected
home. The Company transforms how traditional HDTV broadcast and IP-based
streaming video content is seamlessly, reliably, and securely delivered,
processed, and distributed into and throughout the home.
Entropic's next-generation Set-top Box (STB) System-on-a-Chip (SoC) and
Connectivity solutions enable Pay-TV operators to offer consumers more
captivating whole-home entertainment experiences by transforming the way
digital entertainment is delivered, connected and consumed -- in the home
and on the go. For more information, visit Entropic at: