"Mobile/Digital Signage Integration: How to Capitalize on the Growth of Smartphone Use"
Atlanta - Digital Signage Connection (DSC), the news and information portal launched by Digital Signage Expo as the year-round resource for the fast-paced digital signage, digital out-of-home and interactive technology industries, will present a "roundtable" style webcast to discuss how digital signage (DS) end-user managers and administrators can capitalize on the growth of smartphones.
At 2pm EST, on Thursday, December 13, members of Digital Signage Expo's Advisory Board, who are each involved with different aspects of their own organizations' digital signage networks, will discuss the variety of ways that airports, banks and universities can use mobile in combination with their digital signage installations and delineate the role that mobile vs. digital signage plays in effectively reaching their customers and constituencies. Panelists include:
- Columbus Regional Airport Authority's David Saleme, Esq., A.A. E., Concessions Manager
- Servus Credit Union's Matthew Brown, Web & Interactive Marketing Manager
- The John Marshall Law School's James Velco, Chief Technology Officer
Earlier this year, based on the first stand-alone measurement of smartphone ownership, the Pew Internet Project reported that more than one third of American adults (35%) own smartphones, or have phones that operate on a smartphone platform (39%). At the end of 2011, InfoTrends confirmed that year-over-year smartphone adoption rates had doubled, which suggests there is a huge opportunity, both for marketers and for those who operate digital signage networks, to take advantage of this ubiquitous technology.
Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, "This webcast has been formatted as a "Roundtable Discussion," expressly to invite attendees to be part of the broader industry conversation, add their perspectives and ask questions designed to move this discussion forward."
Registration for the 2pm EDT, December 13th Roundtable Discussion Webcast is available online at: https://www4.gotomeeting.com/register/555168567
The webinar also serves as an introduction to the challenges of mobile convergence that will be discussed on the DSE 2013 educational program - in the new 'Mobile Technology and Its Implications for Digital Signage Conference,' in the '4th Annual Digital Place-Based Advertising Summit' and in many of the conference seminars.
Registration for DSE's 2013 educational conference seminars is available online at www.digitalsignageexpo.net.
Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE's new Digital Signage Connection web portal at www.digitalsignageconnection.com.
About Matthew Brown, Web & Interactive Marketing Manager, Servus Credit Union
As the manager of digital experience at Servus Credit Union in Edmonton, Alberta, Canada, Matthew Brown works in a number of areas within interactive marketing. His key responsibilities include managing a team responsible for the credit union's website, intranet, digital signage, ATMs and kiosks. He is currently engaged in strategy development and future planning to realize a more compelling in-branch member experience that includes new innovations and technology. His focus is on Servus' members and creating a compelling and consistent experience for them, whether online or in the branch.
About David Saleme, Esq., A.A. E., Concessions Manager, Columbus Regional Airport Authority
Since he joined the Columbus Regional Airport Authority in October 1996, David Saleme
has been responsible for terminal and concession development at Port Columbus International Airport which includes terminal advertising and marketing. David is primarily responsible for managing the in-airport advertising program, which includes, in addition to the new 72-screen video wall system, over 20 additional digital advertising screens throughout the terminal, and the external digital billboard program. David's other efforts at Port Columbus International Airport include the negotiating and drafting of concession agreements, bid packages, requests for proposal, land and building leases, airline lease amendments, minimum standards, and other agreements with a broad spectrum of airport tenants and operators.
About James Velco, Chief Technology Officer, The John Marshall Law School
Over the course of his tenure James Velco has managed projects such as a the construction of a state-of-the-art data center; a three year, network infrastructure backbone upgrade; the creation of a campus-wide, wireless network; a migration of PBX telephone service to VoIP; the installation of proximity card security systems, a digital signage initiative and the creation of multimedia, technology enabled classrooms. He is responsible for vendor management, purchasing and budget planning and analysis for the Information Technology Services department at the Law School, as well as planning, coordinating and implementing new technologies, including setting technical priorities for distance learning and coordinating various departmental projects.
About Digital Signage Connection
Digital Signage Connection (www.digitalsignageconnection.com) is a year-round information portal for the fast-paced digital signage, digital out-of-home and interactive technology industries. This online hub provides you with the latest news, case studies, expert-written articles, educational materials from industry thought leaders, networking opportunities and exclusive content from Digital Signage Expo, the industry's #1 trade show and conference.
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.